A Quote by Michelle Phan
As my YouTube following grew, I was soon earning as much from advertising revenue as from waiting tables, so I quit my job. My boss thought I was crazy, which just made me more determined. In 2012, four years and 200 videos later, my channel was so successful that Google offered me $1 million to create 20 hours of content.
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The videos I put on YouTube have expanded my audience beyond what I could have done at just a Hamburger Mary's. People saw the videos, started booking me, and literally 40-plus countries and thousands of gigs later I can basically say that YouTube has bought me a house.
As soon as I starting making YouTube videos, I received so much positive feedback from the online community and a demand for more content. As time went on, my filming schedule became more consistent, and it made sense to hire some help and upgrade my equipment.
A lot of people think YouTube is quite easy, when it just isn't. I've been doing YouTube for six years now, and I'd say the hardest years were definitely the first three or four. You have to constantly put out content that is good just to make people come back to your channel, and I work every single day just to try and expand my brand.
We spent zero dollars on advertising. We just had a YouTube video and that was it. We did a quarter million dollars in revenue, just in three weeks.
The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content.
I create videos for my YouTube channel Chescaleigh and for 'Decoded,' a series with MTV.
I would come home after school and begin to create videos, because there was people waiting to see new content from me.
I had $20 million in the bank, girls are following me all over the f - place, people call my name everywhere I go. What would I change? And then one day you get onstage and you see two little girls who look like they are 11 years old sticking their tongues out and pulling their bras down and you quit touring. That's what happened to me.
I put on YouTube one single and, in 20 hours, have five million, six million people.
I usually just go on Google and spend my hours just Googling Jennifer Beals. I think it's possible that I have a slightly unordinary obsession with her. YouTube videos. Interviews with her. Pictures I put on my desktop and my phone.
I'll continue to act when the roles are available, and when I get offered something. But creating original content on my YouTube channel and not having to go through networks or studios, the freedom you have to just do it online, I'm never giving that up.
My worst job would have to be waiting tables at a restaurant in N.Y. My boss was evil.
Remember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we get the search integrated between YouTube and Google, which we're working on, it will drive a lot of traffic into both places. So the trick, overall, is generating more searches, more uses of Google.
While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising.
I was offered 'Popeye,' which Robert Altman made. They offered me $2 million to direct that, which was good money. I wasn't interested in it. I don't like that kind of movie.
There was always a lot of pressure - I fought on Channel 5 in my first fight and got two million views - but luckily I'm the kind of person who thrives under pressure. I use it to fuel my performances and training, knowing that all eyes are on me and that there's a lot to live up to. It made me harder, tougher and more determined.
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