A Quote by Michelle Phan

It's very easy to make a viral video, but longevity and consistency, that's hard. — © Michelle Phan
It's very easy to make a viral video, but longevity and consistency, that's hard.
If somebody writes a review of a dry cleaner, that piece of content is not wildly viral. It's not like a viral video that can spread across the world in a matter of minutes, so as a result, each market is almost an island unto itself.
With social media, if you have a viral video people can like what you do and it's homegrown and very organic.
Romance isn't measured by how viral your proposal goes. The Internet age may try to sell you something different, but don't ever forget that viral is closely associated with sickness - so don't ever make being viral your goal.
The habit patterns of the human mind are very strong and make it seem that the hard way is easy and the easy way is hard.
I think a lot of people think it's easy to just post stuff. They think it's the easy way to fame nowadays, but it's been hard. You have to film the video, which takes forever because I'm super picky about all my takes and stuff. Then you have to edit it and upload it, and doing that three times a week is very, very difficult.
It's really easy to go viral, but I think it's really hard then to have a career.
YouTube is a free service that is extremely easy to use. There are no downloads, and hundreds of audio and video formats are instantly converted to Flash, which makes it fast and easy for the community to watch and share video.
It's easy to get wrapped up in the season-to-season business, but to have real longevity in this field, you've got to always maintain your point of view and what makes your brand unique. Your business is always going to have ups and downs, but there needs to be a certain consistency.
It's very hard to be an artist, on my first album, and I'm like asking for money for a music video for every song - it's so hard to do. You have to pick your battles for sure, but I definitely want - and I've always worked to make it all connect - for all of it to feel cohesive.
I make YouTube viral videos all the time, and I made a video called 'Beauty and the Beat,' And as a strange, wacky coincidence, Justin Bieber dropped the song 'Beauty and a Beat.'
You're only one video away from going viral and changing your life.
People think that you upload a video, and it goes viral, and then you're a YouTube star, and I'm like, 'Nah, no.' In total, with all of the channels I've done, I've uploaded anywhere from 400 to 1,000 videos to the Internet, and each one of those takes a whole day to make.
This is the new wave, the new generation of terrorism. It's gone viral. It's very dangerous, and it's very hard to stop.
Every maker of video games knows something that the makers of curriculum don't seem to understand. You'll never see a video game being advertised as being easy. Kids who do not like school will tell you it's not because it's too hard. It's because it's--boring
Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit.
The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand.
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