A Quote by Mike Flanagan

A movie studio has to answer to a marketing department, and to shareholders, to ensure the broadest audience possible for its product; it tends to err on the side of caution as a result.
Before any movie of yours gets made, it will be vetted by the studio's marketing department. So, you do have to answer the question: Who is your movie for?
It is better to err on the side of daring than the side of caution.
We don't want to make a mistake. Would you rather make the mistake and err on the side of caution or wait until something happens and then answer to the American people, why you didn't vet these people properly?
When you're working on a game that has a budget of tens of millions of dollars and you have to sell millions and millions and millions of copies to break even, you have a lot more layers between you and the audience. You have a marketing department, and there's a different marketing department for every continent, and the parent company has stockholders, and all that kind of stuff.
My family wasn't rich, so when it comes to money, I tend to think, 'Err on the side of caution.'
We've found some things that are suspicious in nature, and we're going to err on the side of caution.
Doctors are fantastic, but they err on the side of caution. But you can push yourself. You're not going to die from pain.
I've never been in the position where that conversation is a serious conversation before the movie even comes out. On one side of it, that's so great because you've got such great potential. The other side of that is that there's a level of pressure. Now, that clearly means that there's an expectation level, from the studio side, potentially from the audience's side, and from our side.
It is one thing to err on the side of caution. Equally, Test wins have to be earned. They are seldom handed to you on a plate.
If you are going to a destination where the food might be more exotic than usual, always err on the side of caution.
I want to sing for the broadest possible audience.
I want to find a way to speak to the broadest audience possible.
When I tell my colleagues that I remember 1969, 1974 and 1987, their eyes glaze over, but I'm afraid I do remember them, and I therefore err on the side of caution.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
It's important that we attempt to extend life beyond Earth now. It is the first time in the four billion-year history of Earth that it's been possible, and that window could be open for a long time - hopefully it is - or it could be open for a short time. We should err on the side of caution and do something now.
Now it really is, believe it or not, 90% of the films are green lit, not by the studio heads, but by the marketing department.
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