The cable package continues to be the greatest value in the history of entertainment. The average hour watched on cable television costs between 15 and 25 cents. For most people who cannot afford other kinds of entertainment, it is their entertainment.
I had always looked down on sociology as this arriviste discipline. It didn't have the noble history of English and history as a subject. But once I had a little exposure to it, I said, 'Hey, here's the key. Here's the key to understanding life and all its forms.'
Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.
Most people search high and wide for the key to success. If they only knew, the key to their dreams lies within.
It's wonderful and reassuring to see 'Hichki' doing so well. When I got to know the subject and signed the film, I knew that we were working on an important and sensitive subject. I knew that we had a winner at hand. But as artists, we are always a little anxious about our work, that's just in our DNA, I guess.
I like historical pieces. History was my favorite subject in school, it was the only subject I excelled in. I love the idea of history and the idea that we may have the opportunity to learn from our past mistakes.
The history of lead is a history of neglect. It's a history of decisions on our part not to address the broad implications of what we did to ourselves during the industrial revolution and in the first part of the century when our cities expanded broadly, when we built our housing and we began to depend upon lead as a mainstay of our new industrial culture. We put this stuff in even though we knew it was dangerous, we knew it was going to hurt kids.
Because I knew I had got success at Ranji level, I was confident I would get some success in international cricket too.
My family wasn't shocked by my success, but I was. But they just knew I'd do something in entertainment.
Our outer world will always be a reflection of our inner world. Our level of success is always going to parallel our level of personal development. Until we dedicate time each day to developing ourselves into the person we need to be to create the life we want, success is always going to be a struggle to attain.
My definition of success is to be happy in what you like to do best. It's not a monetary value; it's an internal value in itself. If you're happy from the inside-out, thats what is important. Success comes as a day to day value or reaching a goal that you have, and you've got to prepare yourself for what's to come when success is there.
It is wise to keep in mind that no success or failure is necessarily final. Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.
Look at me as an example. I don't have the best education or the best looks. Where I'm from in Nigeria is not entertainment driven, it's the northern part of Nigeria and over there they hardly pay attention to entertainment. I came out of that place to attain this level of success. I always say if I can get here with all of these imperfections then no one has the excuse to fail in life.
Music, art, writing - it gives us a sense of who we are, a sense of our history, a sense of our future and it should provide some kind of comfort. It's not just entertainment for entertainment's sake, it's an investment.
At its deepest level, I think teaching is about bringing people into communion with each other, with yourself as the teacher, and with the subject you are teaching.
I think that the entertainment industry itself has a history of chasing success. Any time a hit product comes out, all the other companies start chasing after that success and trying to recreate it by putting out similar products.