A Quote by Natalie Massenet

Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing. — © Natalie Massenet
Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.
I think there's a difference between having a bestselling book - meaning through marketing, PR and buying that first wave of customers - and writing a bestselling book. The second implies that the product propels itself to the best seller list.
Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.
Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.
To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed to first sell myself to the publisher to get marketing support and national retail distribution.
You only get one chance to make the first impression. And I made the biggest first impression ever by throwing the Big Show over the top rope.
I never hired a PR agency in my life, nor do I believe in promoting and marketing my films.
You use marketing to see what an audience's first impression is because that is something you can never really know yourself until you see it.
But we cannot rely on memorials and museums alone. We can tell ourselves we will never forget and we likely won't. But we need to make sure that we teach history to those who never had the opportunity to remember in the first place.
You make a first impression and people never forget it. If people want to think of me as the wacky 'Juno' lady forever, I could think of worse ways to be labeled.
I know you only get one chance to make a first impression in a city - and I was so disappointed in myself for how that first season in New York had gone. It felt like a blown opportunity. It felt like I'd cemented my reputation in the opposite way that I'd wanted to. Selfish. Not a leader. Not a winning player.
The only chance for a guy like me is to make a decent picture for a reasonable budget. If it brings in a profit for investors, maybe I'll have the opportunity to make something else.
A market downturn, doesn't bother us. For us and our long term investors, it is an opportunity to increase our ownership of great companies with great management at good prices. Only for short term investors and market timers is a correction not an opportunity.
In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
For me, my first big heartbreak is actually sports-related. The team went out and got spanked on our home field. I'll never forget how I cried after the game, because I'd been denied the opportunity to help the team in the championship game. It was like the coach forgot what had gotten us there. So, I never got to hold the trophy or savor a state championship. And I'll never forget that first bitter heartbreak.
Naturalness is the easiest thing in the world to acquire, if you will forget yourself-forget about the impression you are trying to make.
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