A Quote by Natalie Massenet
To be a designer today is to be an entrepreneur. Whether you're a two-man operation in Shoreditch or a 3,000-person, vertically integrated brand, you need to have the wherewithal to run your business through investment, considering everything from start-up funds to your exit plan or what it takes to go public.
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I don't think of myself as a brand, simply a designer. A fashion designer who is married to an artist and together we have woven a body of worth through the years - with hopefully a recognizable signature. I look forward to one day becoming a brand... But that takes a business structure with brilliant business people to run it. I do look forward to that chapter in our life.
A lot of people want to be an entrepreneur, so it's important to know that there's a lot of ways to be an entrepreneur. One of the ways is to go about and start your own business. There are also ways that you can gain experience in the context of a larger business, like raising your hand to helm a new office. As you are gaining your skills to run your own business successfully, the first way is to think about how you can do so based on where you already are.
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
Founders go wrong when they start to believe their business plan will materialize as written. I advise entrepreneurs to burn their business plan - it's simply too dangerous to the health of your business.
The general systems of money management today require people to pretend to do something they can't do and like something they don't. It's a funny business because on a net basis, the whole investment management business together gives no value added to all buyers combined. That's the way it has to work. Mutual funds charge two percent per year and then brokers switch people between funds, costing another three to four percentage points. The poor guy in the general public is getting a terrible product from the professionals.
If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.
People do not look at the music business as an entrepreneur business at all times, but everything in this business is entrepreneurship. It's one thing to have the money and not have the knowledge. A lot of times people have great ideas, but don't have a plan. The whole thing about being an entrepreneur is you have to have a plan.
I'm not saying M.B.A.s can't be great entrepreneurs. They can. But you don't need a degree to figure out it's costing you $5,000 per month to run your business, so you need $30,000 to keep it going for six more months.
As a woman, it is so tough to grow your business. People are ready to hear all your creative inputs, but the minute you start talking about numbers and statistics, they look over your shoulder to see whether you have a man backing you up or not.
There is a grand designer behind everything. God's plan for your life, all that happens to you, including your mistakes, your sins, and your hurts.
I basically see two reasons for a going public: Glencore gets access to more money. It is a way of funding your business and to finance growth. Plus: You have more liquid shares. It is easier to leave the company and redeem your shares. The 'going public' may also be an exit strategy for the top management.
I don't have the wherewithal to judge God's will. I don't have the wherewithal to determine whether your viewpoints are right or wrong.
It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
Your brand is the single most important investment you can make in your business
Throughout the 20th century, we created wealth through vertically integrated corporations. Now, we create wealth through networks. We are at a turning point in human history, where the industrial age has finally run out of gas.
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