A Quote by Nina Tassler

Creative drives our business; the business doesn't drive the creative. — © Nina Tassler
Creative drives our business; the business doesn't drive the creative.
Business is a creative and therefore spiritual endeavor. Great entrepreneurs enter the field of business in the same way great artists enter the field of art. With their business creation, entrepreneurs express their spiritual desire for self-realization, evolutionary passion for self- fulfillment, and creative vision of a new world. The entrepreneur's business is their artwork. The creation of business is as creative as any creation in art. In fact, building a business may be the most creative human activity.
Acting is a creative process, and directing and music. I think creative people - and I take myself as a creative person and it doesn't mean you have to be an actor, a musician, or a painter - but I think if you are in a creative profession or a creative business you do have a heightened awareness.
The more I do this creative work teaching the "Personal Creativity in Business" course at Stanford the more I realize that business is about people in groups being creative in their own way. If business creativity does not allow individual development, then it isn't sustainable. But if business creativity means people bringing out their best and developing that, then amazing things can happen - not only for the business but also more importantly for the individual and the surrounding community.
I've always liked to write, but I never thought I could make a career out of it. I went to business school because in the '80, it was the thing to do. I thought that marketing was a way to be creative in business, but quickly learned all creative stuff happens at the ad agency.
And ultimately, it's good for all of us to have more original programming on the air. Business doesn't drive the creative. So, in identifying a project like Dovekeepers, looking at something like Extant and looking at Under the Dome, it was about falling in love with a piece of material, getting excited by the creative direction, hearing a vision, and getting excited about the potential for those projects and building the business model around it. And they're not all modeled the same way. Every one is different.
Till the time I found a creative outlet, I was trying to be extra creative at business, which would always put me in a situation of conflict with other stakeholders. The moment I started writing, my creative impulses were finally channelised.
There is no room for being creative in today’s business... Except for finding creative ways to be inefficient.
Music is a creative endeavor so I feel the business around it should be creative, too. One size doesn't have to fit all.
We try to say it's creative and in a manner it is creative, but it is a business, because today, with the cost factor in crossing the boundaries that you do.
I thought that marketing was a way to be creative in business but quickly learned all creative stuff happens at the ad agency.
You must be very creative in our business. Creating in this business is making something new, but it is also touching on something old.
I had a fascination with the back side of the business, and the creative process always fascinated me. Vince gave me an opportunity in '98 to sit in the production meetings. He would talk creative with me, and we had this creative rapport.
For me it's much more like a little kid rebelling. The minute I was told what to do at any age, I did the opposite. Hopefully I'll do that for the rest of my life. I come from the business side and Mark comes from the creative side, but every time a decision came up about Creep it was two emails, and we agreed. I've not had that ever with someone on the creative or the business side.
I believe that every innovative thought comes from a creative mindset....A creative mindset is what drives our world, and art is the base of that.
My other creative outlet is knitting; aside from being fun, it is my antidote to the film business: I have full creative control, there is no development process, and I can self-finance.
Applying creative thinking to our clients' business strategy-this should be our industry's new core competency. And-in what is very good news for our industry-this kind of creativity, creativity that goes to the heart of business, is more in-demand than ever.
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