A Quote by Noam Bardin

What search is for the Web, maps are for mobile. — © Noam Bardin
What search is for the Web, maps are for mobile.

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In the beginning, I thought mobile search was not much different from Web search. It's just a smaller screen, a slower speed; it's all the bad things. When I thought about mobile Internet, it's all the disadvantages.
Search is now more than a web destination and a few words plugged into a box. Search is a mode, a method of interaction with the physical and virtual worlds. What is Siri but search? What are apps like Yelp or Foursquare, but structured search machines? Search has become embedded into everything and has reached well beyond its web-based roots.
Control of the browser that people use to access the Web turned out to be far less meaningful than the search engine we use as the starting point for finding Web information. I switch between Safari, Explorer, Firefox, and Chrome browsers all day. I never stray from Google search.
If you look at the evolution of games from console to Internet to mobile, and look at social networking from Web to mobile, everything is fragmenting.
Nearly all web publications are driven by the display model, which is in turn driven by page views. But we all know the web is shifting, thanks to mobile devices and the walled gardens they erect. The new landscape of the web is far more complicated, and new products must emerge.
Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.
When it comes to the mobile web, the technology industry seems to be split between two camps - native apps and HTML5 web-based apps.
The United States has an unfair advantage, as most of the popular cloud services, search engines, computer and mobile operating systems or web browsers are made by U.S. companies. When the rest of the world uses the net, they are effectively using U.S.-based services, making them a legal target for U.S. intelligence.
When I'm introspective about the last few years I think the biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native... because it just wasn't there. And it's not that HTML5 is bad. I'm actually, on long-term, really excited about it. One of the things that's interesting is we actually have more people on a daily basis using mobile Web Facebook than we have using our iOS or Android apps combined. So mobile Web is a big thing for us.
As users replace usage of the web with a mobile, app-centric ecosystem, the phone becomes the center of gravity. In this mobile world, Facebook is just one app on the phone.
Google has placed its faith in data, while Apple worships the power of design. This dichotomy made the two companies complementary. Apple would ship the phones and computers, while Google would provide Maps, Search, YouTube, and other web tools that made the devices more useful.
They were maps that lived, maps that one could study, frown over, and add to; maps, in short, that really meant something.
There's a very long tail of all sorts of creative products - beyond our core web search, image search and advertising businesses - that are powered by deep learning.
Most of us carry at least one device, all the time, every day. In fact many of us would feel naked without our smartphone. It's hardly surprising mobile search queries - and mobile commerce - are growing dramatically across the world.
Our role is to be a platform for making all of these apps more social, and it's kind of an extension of what we see happening on the web, with the exception of mobile, which I think will be even more important than the web in a few years - maybe even sooner.
I resolve to venture into the city on my own. I look at maps in the library—subway maps, bus maps, and regular maps—and try to memorize them. I’m afraid of getting lost; no, I’m afraid of sinking into the city as in a quicksand, afraid of getting sucked into something I can never escape.
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