A Quote by Noam Bardin
Advertisers want to get to mobile, and they don't want banner ads.
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If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.
Advertisers really want to create ads that are relevant to the realtime experience.
If advertisers want to decorate their ads to increase their conversions by showing what users think, that's a good thing.
Oh, that God would raise up missionaries. I don't wish the same things your parents want for you. They want for you security and insurance and nice homes. They want for you cars and respect. I want for you the same thing I want for my son, that one day he takes a banner, the banner of Jesus Christ, and he places it on a hill where no one has ever placed a banner before, and he cries out, 'Jesus Christ is Lord,' even if it costs my son his life.
Advertisers don't want to be ignored, and they are drunk on our data, which is what Google and other large networks are really selling. The ads are almost a by-product; what companies really want to know is what antiperspirant a woman of 25-34 is most likely to purchase after watching 'House of Cards.'
Advertisers don't want to put their ads next to the investigative story; it's extremely difficult to do that. And very few people today actually read those serious news stories on the Web now.
The good thing about kids is they want to be mobile; they want to be running around nonstop. They want to play. They want to be outside. So they're inherently more active than we are, because we get much lazier as we get older. Part of being a parent is keeping up with your kid.
More than 80% of our revenue comes from people viewing ads on mobile devices. Inside Twitter, we talk and think mobile first.
'Targeting' is polite ads-speak for the data levers that Facebook exposes to advertisers, allowing that predatory lot to dissect the user base - that would be you - like a biology lab frog, drawing and quartering it into various components, and seeing which clicked most on its ads.
Basically what they're saying is, if you want to be on TV, if you want to be a credible candidate, you've got to buy ads. And if you're not buying ads, you're not a credible candidate, we don't cover you.
The error that we tend to make is that we think that women's magazines are what editors want and what their readers want - and thus are social indicators - when, in fact, they are what advertisers want. They're just advertising indicators.
Have I got a black book? Yes, it's called a mobile phone. I do get offers. There is no shortage of people if you want to go on dates - working in TV, living in L.A., it is there if you want it.
For the most part, cookies aren't dangerous. They were created so advertisers could get a better idea of who you are and what you're interested in, so they could send you ads you're more likely to find relevant.
It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.
But I wanted the karaoke-style lyrics in our music videos for two reasons: first, cause nobody has lyric booklets anymore, and when I was growing up, lyric booklets were like little bibles. I want people to be able to access our lyrics without having to go to some gnarly website with banner ads.
The prevalence of mobile homes does not correspond with the prevalence of poverty, or with much of anything else. All that can be confidently said about America's mobile homes is that they are massed in places where you wouldn't want to be in one. Florida's mobile homes lie athwart the path of hurricanes. Georgia's are in the way of tornadoes.
