A Quote by Pat McGrath
It's amazing to be an incubator. Many of my muses have gone on to other brands.
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I've gotten to work with some amazing brands that, in many cases, market to female consumers.
When I arrived in Ford, a decision was made to sell many marquee brands. This was because 85 per cent of the sales were from Ford and Lincoln brands. We were clear that for the company's strong future, we needed to focus on the Ford brands.
The eight months I took off between 'Teen Vogue' and 'Lucky' afforded me such amazing opportunities, and I learned so much from so many different people - the brands that I worked with, the companies that I was consulting for.
Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.
If you look at the automobile in many countries, there is a certified pre-owned market for Lexus, BMW, and many other brands. When you buy a high-end smartphone, you can expect the same kind of a situation there.
I have my permanent muses and my muses of the moment.
I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.
I take a lot of pride in my brand on social media and the other brands that I work with. Social media is an amazing place and platform to communicate with your fans and supporters.
The notion of having your muse was not something that was built for women originally. That's not to say women don't have muses. I get muses in terms of actors or writers who inspire me, so I understand the concept.
'Deewar' has been remade so many times, 'Trishul' has been remade so many times. But 'Don' - no one has gone into this area as often as they have gone into these other movies, and I think it fits into the modern sensibility of movie viewing quite well.
Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands.
At LVMH, we have amazing heritage brands, and we put interesting talents in those brands, sometimes very young, like we did at Givenchy with Riccardo Tisci at the time, or like we just did with J.W. Anderson at Loewe, but also talents that are already further along in their careers, like Raf Simons at Christian Dior or Nicolas at Vuitton.
There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.
You don't sell as many records as you used to because of illegal downloads, but I think there are other ways you can make money through your music. Whether it's through merchandise or teaming up with other companies or brands or whatever, there are ways.
When I staged the play and narrated my story to the audience, people found it amazing that after facing so many hardships, I have gone on to do 482 films.
