A Quote by Paul Cookson

Running a business without marketing will kill it. — © Paul Cookson
Running a business without marketing will kill it.

Quote Author

Paul Cookson
Born: 1961
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.
Cash is the lifeblood of your business. There are very few things in business that will kill you, but running our of cash is one of those things. You can recover from almost any other mistake, but if you run out of cash you're dead.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.
A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.
My background was computer science and business school, so eventually I worked my way up where I was running product groups - development, testing, marketing, user education.
Going without food or water will kill the body, but the lack of relationship will kill the mind and spirit.
Everyone wants to call wrestling 'the business.' Why don't you treat it like a business? I don't care if you're running a diner, if you're running a car wash or a wrestling company. It's all business.
Advertising is a business within a business and the man who neglects it will soon find himself with a business without a business.
There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
Women react differently: a French woman who sees herself betrayed by her husband will kill his mistress; an Italian will kill her husband; a Spaniard will kill both; and a German will kill herself.
You're running a business, and at the end of the day, if you're running a business, you've got to make money.
I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's done in the business fashion whether it's promoting , marketing, whatever I'm doing.
Permission marketing is marketing without interruptions.
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
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