A Quote by Paul Feig
The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!'
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The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!
If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and secondly they're students of MARKETING. It's more important to know a MARKET than to know MARKETING, and I teach people MARKETING! And so, as far as this seminar is concerned, it's all about knowing a market, and it's so thorough that even if you don't have personal experience in that market you can still go into it and find out, what are the things that people will pay money for!
Back in the 19th century, our marketing folks decided to play up the refined usage angle because prescriptivism was very popular: our dictionary is where you go to learn anything about anything. That really set the tone in North America for how people responded to dictionaries.
I'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.
People never regret when they come out of a movie and they've been crying. I think people need it. That's why people have the theater and live music, which is dwindling as well. I think people like to go see things and have an emotional, transcendent, universal human experience, but so often we're like, "Let's go watch Green Lantern," which we all know is just not going to do anything for our souls.
The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.
The marketing of my movies is something I have no control over! I usually am shown things to give input beforehand. Some directors get really involved with that, but it's not what I do. I don't know anything about marketing; it's not my skill set!
It's unfortunate that it's not realistic that you can get people to come to a movie theater not knowing anything about the movie.
The thing in comedy is that once you start worrying about something not succeeding, you're frozen. There's no verdict on anything. You can make ¡Three Amigos!, and some people will at the time say, "Oh, that's too silly." Then five years later, silly is hip. Now it's considered art. I never comment on anything I do, because if I say anything negative about X film, or X TV show, or X project, people who saw it and loved it go, "Well, am I an idiot?"
No true fan wants to go to Comic-Con and get assaulted with a marketing blitz about just any old show.
I don't watch movie trailers. I just go to the movie, and I don't know anything about it, because that's the only way I appreciate the movie fully.
Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.
The Larry Sanders Show ?hanged my life. I am so thankful that - I mean, go figure. Most people are lucky to get one good series, but I got two ground-breakers. I just knew when I read that "Hey Now" script that something was afoot. Those were seven of the greatest years of my life. I learned so much, and it affirmed everything I thought comedy was. It was really a tremendous experience.
Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.
One thing the humanitarian world doesn't do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do.
You know, in an ideal world, people would just be intrigued and go and see a film without knowing anything about it, because that's where you're going to have the most experience of a film, the biggest, the most revelation of a film. But at the same time, I think there are benefits of having seen a trailer where you actually look forward to seeing moments in a film knowing that they're coming up. I don't know which is better.
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