A Quote by Prabhu Deva

Making commercial cinema is very tough. — © Prabhu Deva
Making commercial cinema is very tough.
I am the last person who has any judgement about any kind of cinema, least of all commercial cinema because I am a product of commercial cinema.
Personally, I might be all for parallel or experimental cinema, but when I'm making a film, I don't mind adding a commercial tadka.
I grew up in England, and at the time, cinema was very heavy arthouse cinema, and there was no one making movies that were designed to be in multiplexes.
People know that I have a great love for cinema. Not just for commercial cinema, but for the “cinema d’auteur.” But to me, two of the great “auteurs” are actually actors and they both happen to be French. One is Alain Delon and the other is Jean-Paul Belmondo.
I am open to doing comedies, romantic stories, and commercial cinema, but it has to work for me so that I can give a year of my life in making it.
The Indian film industry is very, very vibrant. It is a mix like it is in Hollywood - there is a lot of highly commercial cinema.
I do not get that many offers in commercial cinema, to be very honest.
I demand that a film express either the joy of making cinema or the agony of making cinema. I am not at all interested in anything in between.
When I get saturated by commercial films, I'll probably do another film like 'Siskiyaan.' But yes, as a viewer, I really enjoy commercial cinema; so obviously, as an actor, I would love to be a part of one.
I grew up on the commercial film format. I have grown up all my life watching films and they have all been mainstream commercial cinema.
The third line of cinema today is neither art nor commercial but categorized as good and bad cinema. I think two films - 'Main, Meri patni aur Who' and 'Main Madhuri Dixit Banna Chahti Hoon' were the base films for this new line of cinema.
Basically, I have always wanted to have an art-house cinema. A cinema where we can show films that are not necessarily the current offerings on circuit and films that are not commercial.
I'm a commercial director; I do some very very commercial stuff in the commercial world. My music videos are always analyzed. I need to think about what the audience is going to think.
I was a complete anomaly in this business. I didn't fit into the Hema Malini-Zeenat Aman commercial cinema mould, neither the Shabana Azmi-Smita Patil art cinema mould.
French cinema has always been very interesting, and it's still very powerful. I think it goes to show that it's great to still have a cinema that doesn't try to emulate, for example, American cinema.
I am very much a product of commercial cinema in Tollywood, and people ask me why I don't do masala films in Hindi. I am very eager to do them, but somehow I am perceived as a serious actress here.
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