A Quote by Priya Sachdev
There is a lot of growth taking place in capturing aspirational consumers and converting them to luxury as they evolve.
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More than once in the history of Whole Foods Market, the company was unable to collectively evolve until I myself was able to evolve - in other words, I was holding the company back. My personal growth enabled the company to evolve.
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
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Luxury is obviously the direction that interests me the most, but there is a lot of confusion between luxury and exhibitionism. For me, the concept of luxury is more traditional, more exclusive, more sophisticated than luxury for the masses.
The glamour of air travel - its aspirational meaning in the public imagination - disappeared before its luxury did, dissipating as flying gradually became commonplace.
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In the beginning [of my social media life], I started posting and someone I'm close to said, "you're only posting pictures of yourself in your grungy pajamas. You're an actress be aspirational." Then I was like, "I'm not living an aspirational life on a day-to-day basis." For a while after that I was only taking pictures of, like, objects.
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You cannot spend money in luxury without doing good to the poor. Nay, you do more good to them by spending it in luxury, than by giving it; for by spending it in luxury, you make them exert industry, whereas by giving it, you keep them idle.
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There is progress taking place, growth is better. We're only talking about two years there.
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I'm trying to tell the story in the most clear, concise, and truthful way, taking those everyday words and phrases and capturing them in a way that they become something else.
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