A Quote by Rajiv Menon

The film industry is moving towards digital technology. — © Rajiv Menon
The film industry is moving towards digital technology.
As an actor, my attitude towards using of film versus digital is, if you have film, filmmakers have to cut eventually so you don't have to learn all that dialogue. With digital, they can just go on forever and it's a nightmare. So, I like film - nice short takes.
Yet now the industrialized world is moving away from fossil fuels and moving towards renewable sources of energy. And because we have not invested so much into education, we don't have the technology and sometimes we don't even have the capital to buy this technology.
I'm not really satisfied with the technology today. Using film was so much easier than the digital technology of today. But digital is still at the beginning of what it can be and they'll be fixing all those problems.
We're moving to this integration of biomedicine, information technology, wireless and mobile now - an era of digital medicine. Even my stethoscope is now digital. And of course, there's an app for that.
Using film was so much easier than the digital technology of today. But digital is still at the beginning of what it can be and they'll be fixing all those problems. It's just too complicated - negatives, tinting, flashing - it's a whole new system that takes a lot of time. Of course, it's not as physical. Even the editing. You used to feed a piece of celluloid into an editor. [Digital] is not expensive and that is an advantage, but I must say that I don't love it.
With the rise of the Internet, fashion did become part of the global entertainment industry in the last ten years, and will follow the digital evolution of the music or film industry.
I am moving towards that zone where I don't want to be a replaceable name. This is my goal. I want to hear from the industry that, 'You are the only one who can do this. We will not go ahead with the project if you don't do this.' And I want to hear from the audience that it is worth watching a film that I have done.
I think technology has advanced so far now that there are some cameras on the market that give film a run for its money. It's all about flexibility in capturing images, and digital or film, it doesn't matter to me.
Every time there is a major shift in technology, it's been hugely exciting and scary at the same time. I have seen some really drastic changes in technology, like shooting only film to video to digital.
Once the image was in the digital environment, one of the problems was, we had no means to reproduce the color spectrum, grey scale, and contrast that film produces, without converting the digital file to film, evaluating it, then going back and changing the digital image.
I guess my first digital movie was 'Tintin' because 'Tintin' has no film step. There is no intermediate film step. It's 100% digital animation, but as far as a live-action film, I'm still planning to shoot everything on film.
Digital disruption has blurred industry lines. You have industry convergence. You have cross-industry platforms. And you have CEOs who are benchmarking the best, regardless of industry.
TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.
If you need to strap a camera to you or get in a small space, then it makes sense to use digital.I do think it is possible to use a digital camera artistically, but it can only be good if you are using film technique. Film has grain, and digital has pixels, and there is not that much of a difference, but digital does not replace the need to create a scene and light it properly and spend time considering the shot.
I support an all-of-the-above approach attacking climate change - everything from moving America towards being carbon-neutral, moving our country towards clean energy.
People use technology only to mean digital technology. Technology is actually everything we make.
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