A Quote by Rajkumar Hirani
That's a battle we are always fighting whenever we cut trailers or promos for films. We always wonder how much to say, and every filmmaker wants to say the minimum. You don't want to reveal your film and ruin the viewing experience.
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It's always harder than you think to make a good film. Feature films are a hell of a marathon to say the least. It's kind of your endurance. How much can I push? How much do I care? How much time it takes is a nice reminder.
There are films where the promos reveal all the punches and when you go to watch the film you feel like having seen it all. Such films don't last after a good opening.
I always say that I'm a filmmaker, not a factory. I don't have to churn out films every six months.
I think every filmmaker wants... I don't know about every filmmaker. I certainly want my films to just exist. I want them to be judged for what they are and analyzed, accepted, criticized, whatever you want to call it, on their own terms, not as part of some mall-cop genre.
In any film business, if you're trying to get your next film made, you would never say, 'Oh, my last film was a cult film.' I'd say, 'Oh, great, well I hope this one isn't!' I always say to Johnny Knoxville, 'How do you do it? You sort of do the same thing we did, except you made millions, and I made hundreds.'
I want my audience to say, "Wow, this is a film I'm benefiting from. I'm benefiting from what this filmmaker is trying to say." I'd always rather learn and be entertained than be entertained and feel myself getting dumber by the moment.
You will always go into that tent. You will see her scar and wonder where she got it. You will always be amazed at how one woman can have so much black hair. You will always fall in love, and it will always be like having your throat cut, just that fast. You will always run away with her. You will always lose her. You will always be a fool. You will always be dead, in a city of ice, snow falling into your ear. You have already done all of this and will do it again.
Kenny Lonergan, as a filmmaker, doesn't tell stories so much as he observes them, which is to say, his films don't come pre-digested. You have to bring your own enzymes. It's a more gripping and challenging experience.
If you really look at hip-hop dance, it's really a rites-of-passage thing. You never see the arms release down. They're always up in fighting position. It's going to war. What do we say? We say your're going to battle. You go out there and fight.
These types of films that are psychologically sort of dark at times, I find extremely exciting to do because there's always something to think about. There's nothing more boring than to show up on set and say a line and know that your character means exactly what they say. It's interesting to have an unreliable narrator in a film and that's what both of those films have been.
We've been fighting our whole lives to say we're just human beings like everyone else. When we start separating ourselves in our work, that doesn't help the cause. I've heard it for years: 'How do you feel being a black filmmaker?' I'm not a black filmmaker, I'm a filmmaker. I'm a black man, I have black children. But I'm just a filmmaker.
From the very beginning, all of my films have divided the critics. Some have thought them wonderful, and others have found very little good to say. But subsequent critical opinion has always resulted in a very remarkable shift to the favorable. In one instance, the same critic who originally rapped the film has several years later put it on an all-time best list. But of course, the lasting and ultimately most important reputation of a film is not based on reviews, but on what, if anything, people say about it over the years, and on how much affection for it they have.
Sometimes the best set experiences make for the worst films. So, you don't want it to be too good an experience! But the bulk of your life is working with people and collaborating so you don't want anyone to be miserable on your film either. You want it to be something that people walk away from saying that it was a good experience for them and hopefully a good film. As a director, you are sort of leader of that troupe for that period of time, so you're aware of morale and your effect - how you are as a person and how that sort of trickles down to everyone else.
The joke I wanted to put into one of the promos for this new season, was to have a guy come up to me and say, Hey! Tony! I love your show, I've watched you every night since you started! And then I'd say, Ah! You're the one!
When you go into a movie and you're surprised by it - these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they've already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it's priceless.
I've always been curious what the negotiation is because obviously there's certain movies that every film wants a trailer on, like Star Wars, and I don't know how Disney makes the decisions as to what it does and doesn't put on there. I'm assuming that whatever movies are the same studio as the film get first priority, but then everybody else is fighting for the remaining spots.
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