A Quote by Rob Reiner
The reason they don't make movies for adults and for people which are the largest bulge of the population is because they are not usually going to the movie the first weekend. They take a while to learn about it, probably word of mouth. It takes a lot of money to release a picture.
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Our company, it's, uh, really un-sexy. And I think most people get into Hollywood to be showy. We first of all make horror movies, which people turn their noses up at. Second of all, we make cheap movies, and Hollywood's a lot about ego and money and, 'My movie cost $200m!,' you know?
It really has been a blessing because you can go and look at our other movies we've done in a studio system. We didn't get to make the movie that we wanted to make. We made the movie that someone else wanted us to make. That can be a little disheartening, a lot disheartening. While there have been struggles, it doesn't matter which table you're at because you're going to have obstacles, but I kind of like being able to make the movie that you want to make.
The StarTalks - while kids can watch them, they're actually targeted at adults. Because adults outnumber kids five to one, and adults vote, and adults wield resources, and adults are heads of agencies. So if we're going to affect policy, or affect attitudes, for me, the adults have always been the target population.
The bigger problem still is that it determines in many ways what movies get made in the first place. Because as sources of finance are considering a project, they ask themselves, "Does this lend itself to a simplistic marketing approach which will guarantee a big opening weekend?" As a movie-goer, I think that's tragic, because when you look back at those movies that made us fall in love with movies in the first place, most of them were not high-concept, and most of them would not have "won their weekend."
It costs a lot of money to release a movie. What you'd call art-house movies - movies that don't have big stars or big budgets - they're very hard for distributors to get behind 'em and take chances.
Now it's all about the word of mouth, and watching a series on Netflix. That's the way people actually consume this stuff now, instead of waiting for a DVD release you're not really sure you want to buy. And I think it's fantastic, because then I can watch the shows that I missed, over a weekend. I love doing that.
Just getting movies made is difficult because it takes a lot of money; I mean, it costs more money to make one movie than most bands will spend on every single record of their entire career; it's a huge undertaking.
In making a movie, you're part of a big machine. Even in a small movie there are still so many people involved in the process, and it costs so much money to make. There is so much more invested in it for a lot of different people, so much money is sunk into it that they usually want some guarantee or promise that it's going to be able to do something on a financial level. There's just a lot more messing with you in film. I love movies and I love to watch movies and being a part of the whole film experience.
I feel like everybody's waiting for a job y'know, you can make a movie on your phone. And so there really is no reason to worry about how to get in with people- and you can do that, there's a lot to learn working for people -but you can just make a movie, where in the old days that was completely impossible.
You know, it's not the people in Hollywood who go to see movies that will make a movie successful; it's the people all around the country; it's word-of-mouth.
I tell everybody on the first day of making a movie that if anyone's here to further their career, they should leave. I'm gonna make the movie in such a way that we won't have a career when this movie comes out. Because the people who hold the moneybags are not going to want to share any of that money with us to make the next movie!
It's tough to make a good movie. I think the bigger the movies are, the worse they are. A lot of big movies make a lot of money and you kind of forget about what they are and they don't really make you think.
'Jaws' was the first A-list picture that was released like an exploitation picture. They made a lot of money with that picture because they could save a lot of money on advertising. Instead of having a full-page ad in 'The New York Times' for one theater, they had it for 100 theaters.
One of the benefits of doing low-budget movies is you don't have to release them wide to recoup. You can release it in a smaller way, make your money back, and keep going.
Stephen King told me a long time ago, when he gave me some advice about the movies. He said to take the money up front and expect it to be something different than the book and if you don't like that don't deal with Hollywood. But if you take the money, shut up and don't criticize the film because you sold it. The movie doesn't change a word of the book.
Nothing feels worse than knowing that people didn't see your movie. That they wanted to and the critics loved it but nobody knew where it was because it didn't do what it was supposed to do opening weekend. It used to be that independents were allowed to stay in the theaters, build word of mouth.
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