A Quote by Robert Altman
I've had it-the agencies, the winking, the networks, the ratings. Anyone who thinks TV is an art medium is crazy-it's an advertising medium.
Related Quotes
People have romantic notions about television. In the highest realms they think it's some sort of art medium, and it's not. Others think it's an entertainment medium, it's not that either. It's an advertising medium. It's a method to deliver advertising like a cigarette is a method to deliver nicotine.
There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.
Motion pictures are a director's medium. Broadway is a writer's medium. Television is a producer's medium. I picked a medium I could control.
Television, I would say,
isn't an advertising medium.
It's a selling medium.
TV needs advertising for more than just the money. Advertising plays a significant role in creating a dynamic and vibrant medium and needs to be at the heart of the experience.
There's always been an incredible amount of junk music, and junk everything. Marshall McLuhan said that a medium surrounds a previous medium, and turns the previous medium into an art form. So, what was once a junk culture, like film, television surrounded it and turned it into an art form.
I see TV as a picture medium rather than a narrative medium.
I am very excited about the TV medium and the Amazon-Netflix medium. It has been so liberating to work on these formats.
I do not regard advertising as entertainment or an art form, but as a medium of information.
It is the medium, or the specific configuration of the medium, that we call a work of art that brings feeling into being.
They say that theater is the actor's medium, television is the writer's medium and film is the director's medium, and it's really true.
I have had a hard time settling on one medium and feel like a dilettante at times, taking up one medium and then wanting to learn to work in another. At age 76, I really don't have the time to settle down to one medium when there are so many avenues to explore.
All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.
TV - a clever contraction derived from the words Terrible Vaudeville. However, it is our latest medium - we call it a medium because nothing's well done.
The movie medium will eventually take its place as art because there is no other medium of interest to so many people.
The use of the term art medium is, to say the least, misleading, for it is the artist that creates a work of art not the medium. It is the artist in photography that gives form to content by a distillation of ideas, thought, experience, insight and understanding.
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