A Quote by Robert Eggers

I think where genre is limiting is that in the marketplace, you have to put things in a box to create expectations to make a profit, and that's where you run into trouble. — © Robert Eggers
I think where genre is limiting is that in the marketplace, you have to put things in a box to create expectations to make a profit, and that's where you run into trouble.
I have a complex feeling about genre. I love it, but I hate it at the same time. I have the urge to make audiences thrill with the excitement of a genre, but I also try to betray and destroy the expectations placed on that genre.
They are born, put in a box; they go home to live in a box; they study by ticking boxes; they go to what is called "work" in a box, where they sit in their cubicle box; they drive to the grocery store in a box to buy food in a box; they talk about thinking "outside the box"; and when they die they are put in a box.
Make every thought, every fact, that comes into your mind pay you a profit. Make it work and produce for you. Think of things not as they are but as they might be. Don't merely dream - - but create!
Make every thought, every fact, that comes into your mind pay you a profit. Make it work and produce for you. Think of things not as they are but as they might be. Don't merely dream - but create!
When I say my work is travel, that's what I'm doing. And part of being biracial and multicultural is I'm always playing with genre and genre expectations. So even if I say I'm doing straight memoir, you'll see that I'm doing weird stuff with the structure. I've got images, I've got lyrics, and I've got journalism. I really try to not get stuck in genre expectations.
Most trouble is unnecessary. Between the indignity of being born and the agony of dying enough bad things must of necessity happen to people. But we can't be satisfied with that. We have to go to work and see how much additional trouble we can create. Misunderstanding, turmoil, effort put on all the wrong things, and then more misunderstanding.
I never understood how, when if so many businesses can make a profit delivering services and products to state education, you could not take it further and allow for-profit operators to run some schools. Most people care about good outcomes, not whether something is for-profit or not.
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
Business people do two things with their time fundamentally. The first is that they try to create sales, right? Revenue, key to business. But the other thing they devote their time to equally is cost containment. That is to say, how to not create jobs. Because the fewer jobs you can create for the revenue you create, the more profit you make.
There can be no profit in the making or selling of things to be destroyed in war. Men may think that they have such profit, but in the end the profit will turn out to be a loss.
Let kids dream! Let them fantasize. Let them plan all these great things they want to be. Stoke it, instead of limiting what you think people can do and limiting what you think their capabilities are. And liberals, by definition, do that. They don't think anybody's capable of much. That's why government's need.
Any genre as it's called, I think can be quite reductive in terms of what a film is, because I think there is an eagerness to put in any film, in anybody's work, to give it a genre title and I think as a consequence of that, the film starts to obey the rules of the genre.
It's fascinating that people, there's so many people now who will make judgments based on what you look like. I'm black. So I'm supposed to think a certain way. I'm supposed to have certain opinions. I don't do that. You don't create a box and put people in and then make a lot of generalizations about them.
We're so quick to go to make things black and white, and to put things in their box. But everything is this mixture - and that's what this world is - is this blend of different things.
I don't really like to put stuff in a box as far as genre-specific.
I don't believe in landing on one genre. That's too limiting. I don't think about that when I'm writing and recording. I just make what I feel should happen. Genres almost feel like something that's more for the listener; a need to organize it in categories.
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