A Quote by Robin Chase

One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. Who wouldn't want to be associated with that?

Robin Chase

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Associated Branding Cool Fun Hip Innovative Reason Smart Succeeded Urban Want

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Robin Chase
American - Businesswoman

As the world's "most dynamic" cities seek to manage their own urban growth, American state and local officials have much to offer. Our mayors can share their experiences in urban design, clean energy projects, Smart Grids, codes for energy efficient buildings, transportation safety, and innovative environmental solutions.

Robert Hormats

The world that I am coming from, hip-hop, is so regurgitated and repetitive that some people are used to that and they don't want change, they don't like change. And I get that, that's cool. Luckily for me, I'm confident in myself as an artist where I can do what I want, and as long as I'm cool with it, I'm cool with it.

Kid Cudi

I hear from a lot of young women, you know, I don't want to call myself a feminist because I don't want to get in an argument with someone. And it's just not cool; like it's not a cool thing to be associated with.

Jessica Valenti

Like a grindhouse version of Grimm's Fairy Tales, Wallwork's fiction is smart, innovative, and a hell of a lot of fun.

Carlton Mellick III

I love hip hop, and I have a bunch of urban songs I write for fun that I can't put on my albums because people would laugh and point.

Sia

I like structure, cool, hip songs, and fun, hooky music.

Rachel Platten

I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.

The Weeknd

Awkwardness gives me great comfort. I've never been cool, but I've felt cool. I've been in the cool place, but I wasn't really cool - I was trying to pass for hip or cool. It's the awkwardness that's nice.

Marc Jacobs

With Zipcar, consumers avoid the upfront cost of buying a car, not to mention gas, insurance, and repairs. Plus, they reduce the number of polluting vehicles on the road. Suddenly the planet-smart carless option is also the convenient money-saving option.

Lynn Jurich

Rufio's a great iconic character for a certain generation and definitely something I'm always associated with, proud to be associated with which is cool.

Dante Basco

I think that we definitely want to experiment, and if there's a hip-hop song that we like, we'll cover it. We don't want to be one of those bands that's like, you know, you know - Carolina Chocolate Drops does hip-hop. I mean, just know - you know, if it naturally works itself in, you know, cool.

Rhiannon Giddens

Some of the hip-hop stuff people get into is exciting, because there's a passion and there's something to explain to a more mainstream audience, so you get these passionate writers who want to express their love for rap and hip-hop, which is cool.

Cameron Crowe

We want to convey that the modern-day GOP looks like the conservative party that stands on principles. But we want to apply them to urban-suburban hip-hop settings. We need to uptick our image with everyone, including one-armed midgets.

Michael Steele

If you want an innovative environment, hire innovative people, listen to them tell you what they want, and do it.

Arthur D. Levinson

The internet is super smart. If you do something that is cool, that's actually worth people's time, then they'll adopt it. If you do something that's not cool and sucks, you can spend as many marketing dollars as you want, [they] just won't

Gabe Newell

If you just want instant cool and you don't want to pay a whole lot, just go to Urban Outfitters.

Bryan Greenberg

A Quote by Robin Chase

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