A Quote by Rochelle B Lazarus
We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you can cut through that and engage someone, I think you are lost. Consumers are now clearly in control. They control what they hear and see, when, and where. You have to find ways to allow them to actively engage with you, or the money you spend is wasted.
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If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
The world is now awash in data and we can see consumers in a lot clearer ways.
In the increasingly digital world, data is a valuable currency, yet as consumers, we control and own little of it. As consumers, we must ask what big companies do with our data, a question directed to both the online and traditional ones.
As we think about the future, one of the things we will do is to make sure PayPal becomes the central part of consumers' lives, how we enable consumers to manage and move their money more efficiently, easily, and less expensively than some traditional ways.
Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.
I find that if I don't do interviews, I get a little squirrely. I think that when you engage with someone else, or when you engage in something you're passionate about, you're sort of out of your own head.
Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.
For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms.
Quality control which cannot show results is not quality control. Let us engage in QC which makes so much money for the company that we do not know what to do with it.
We took the brains out of the set-top box and put it in the cloud. Having our software in the cloud gives consumers the ability to click their remote control and navigate through thousands of choices in a simple and elegant way. That's magic.
Consumers have a different path to purchase. They don't shop less than they used to; it is just that the footsteps went online. You have to think differently in how you engage with users.
If you control the food, you control a nation. If you control the energy, you control a region. If you control the money, you control the world.
I believe in creating ideas that consumers actually want to engage in, creating movements with our thinking and not bombarding them into submission.
People will always look different from each other in ways we can't control. What we can control is what we allow ourselves to make of those differences.
If consumers weren't thinking this way, companies would be a lot less responsive. Right now, consumers don't really have a way to get information about where exactly their clothing is coming from - that's a barrier. We have labels on your eggs, "cage-free hens." They need to get something along those lines to allow the consumer to discriminate.
Whenever you have consolidation, you do that for more economies of scale and leverage in making deals. But when you start losing control, like with the web, you lose some of the benefits. You can't hold films or records back anymore because the internet has made everything available as soon as it's available. Record labels have to learn to make money, and that's moved from a control model to a collaborative world. When I talk about hobbyists, those are consumers wanting to be creators. But maybe one or two of them could become the next superstar, but I can't wait for that.
