A Quote by Rohit Shetty
I know my audience, and they, in turn, know my cinema. When I pick a subject, it's for a family audience. I shoot and edit my films keeping them in mind. I'm dead sure about the product that bears my name.
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The only way to resonate at a level that persuades is to know who you are addressing. If it's true that the Audience is the hero, you need to spend time thinking about them. Really getting to know them to the point it feels like they are a friend. May times we picture our audience as a large clump of strangers. Instead, you need to picture them as individuals standing in line to have a personal conversation with you. It's easy to persuade a friend, you need to think about your audience until you know them as a friend.
I had seen 'Do the Right Thing' when I was at college, and it was incredibly inspiring as a piece of cinema. Just brilliant, I thought. But saw 'Malcolm X' with a crowded audience. It was my first time in an American cinema, hearing an audience respond. You know, in England, everyone is so restrained.
The movies I make - the goal isn't a mass audience. They're not expensive films. So the attempt is to reach a much more limited audience - one would say an audience that enjoys films that challenge them emotionally and intellectually.
Audience today like an honest approach to cinema; if you try to please the audience they come to know.
I'm close to my audience. I think I have more tools in my box than other guys who might try it. Also, I know how to do this stuff. I know how to write and shoot and edit. I'm technically adept and that helped with the website. You need a big skill set.
I firmly believe that emotions are universal, and I know that when they connect with the audience, it works. There is no such thing as an entertaining or a serious film; there are good films and bad films. Good films will always find a vast audience.
I watch films, so I know what it is to be there in a theatre as the audience. So I always want to communicate with them when I make films, but that is not the only thing. I also want to say something which I feel deeply, and which I feel I can connect with the rest of the audience.
You never know what an audience is going to think about something. The ones that the audience doesn't get, I tend to let them go. I don't like to dwell on them too much.
An audience will let you know if a song communicates. If you see them kind of falling asleep during the song, or if they clap at the end of a song, then they're telling you something about the song. But you can have a good song that doesn't communicate. Perhaps that isn't a song that you can sing to people; perhaps that's a song that you sing to yourself. And some songs are maybe for a small audience, and some songs are for a wide audience. But the audience will let you know pretty quickly.
In the olden days films used to become huge hits because of family audiences. But nowadays certain films cater to youth audience and once that is exploited then the film stops. and some films are for a mature audience. My aim is to satisfy all the sections of the audiences.
I decided that I have certain taste in cinema and I will take it forward. I know there is an audience for such cinema.
On stage, I'm always nervous, but there is so much adrenalin, too. It's strange because I have to turn my back on the audience, and my audience is the orchestra. I communicate my energy to them, and they communicate it to the audience behind me!
Sometimes I know a film might not pull the audience to the theatres and have a great collection at the box office. But I need to do these films for creative satisfaction and give something different to the audience.
I know every part of their lives. I know about their animals; if they've got a dog, I know its name. My players love their dogs. I know about their partners; I know if they go to the cinema - it's the detail you need to be successful. If they have an ice cream, I know about it.
When someone says "that resonates with me" what they are saying is "I agree with you" or "I align with you." Once your ideas resonate with an audience, they will change. But, the only way to have true resonance is to understand the ones with whom you are trying to resonate. You need to spend time thinking about your audience. What unites them, what incites them? Think about your audience and what's on their mind before you begin building your presentation. It will help you identify beliefs and behavior in your audience that you can connect with. Resonate with.
The audience today has heard every joke. They know every plot. They know where you're going before you even start. That's a tough audience to surprise, and a tough audience to write for. It's much more competitive now, because the audience is so much more - I want to say sophisticated.
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