A Quote by Rohit Shetty

Even the multiplex audience wants this flavour. No big-budget film can be a commercial hit until it does well both at multiplexes and single screens. 'Ghajini' and 'Dabangg' are examples.
The bigger the budget, the less an audience is trusted, and that's the difference between a big-budget film and a small-budget film.
The size of the budget doesn't make that much of a difference because the kind of issues I have on a low budget film I I have on a big budget film as well, but they're just much bigger.
The size of the budget doesn't make that much of a difference because the kind of issues I have on a low budget film I have on a big budget film as well, but they're just much bigger.
The audience got jaded, they want a hit, they want a big success, and so you don't want to experiment because you say, well, I'll disappoint the audience, they may not like it, I better do something that I think is more commercial.
If I as a filmmaker take a very radical subject, which might not get an audience in the first week, multiplexes wouldn't agree to let it play on their screens.
People ask 'How does doing a film compare to doing an ad?' Well, when you're doing a commercial you don't have to sell tickets. You have a captured audience. Which is actually completely rare and great; it gives you a lot of freedom. When you make a film, you have to do advertisements for the film.
It's not necessary that every film has to hit Rs 100 crore box office, or the Rs 50 crore budget. If the film makes double of its project budget, we consider that a hit, and that also means that the film is in profit.
Filmmakers need to give the audience that something extra, an incentive to spend money and go to the multiplex - the ticket prices are high. Otherwise they'd just stay home, buy DVDs or download movies. But if there were only big budget movies it would be impossible for the film industry to survive. So I emphasize the importance of mid-range films. But those films need the support of theatre owners. The theatre chains have to have the vision to realize the need to support smaller films for the growth of the domestic film industry.
The taste of a multiplex audience in Amrawati is very different from the taste a multiplex audience in Nariman Point, Mumbai.
I liked the original 'Dabangg.' I've always felt 'Dabangg' was like a South Indian film.
Even when people are watching a movie in a multiplex, they insult the film by constantly checking their phones and flashing lights. At times, even when the audience is being told to not flash their cameras, they do, and you can't do anything because it's a habit for them and they can't stop. I don't want that for myself.
I know 'Dabangg' has some pre-requisites. Every film has some requisites that you have to fulfill. I sat down with my writer and discussed what as an audience I want to see in the second part of the film. We worked towards that and we hope what we thought connects with the audience.
I always cooperate to complete a film within the budget. Not a single film of mine has overshot its budget.
Each multiplex has screens allocated to each studio. The screens need filling. Studios have to create product to fill their screen, and the amount of good product is limited.
Multiplex cinema culture has created a level-playing field for directors where small budget movies are able to break even, even make profit.
When a film is good, the lines between single-screen and multiplex blur.
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