A Quote by Rory Sutherland

Engineers, medical people, scientific people, have an obsession with solving the problems of reality, when actually ... once you reach a basic level of wealth in society, most problems are actually problems of perception.
Solving problems is fine, but it has gotten to the point of being a global obsession. We somehow have it in our heads that if we solve all of the problems, we can sit back and enjoy the easy life. But in reality, we become lazy and complacent. And that's when we get flooded with even bigger problems.
Solving problems—actually solving them, not just claiming you do—solving perceived, urgent problems, is a surefire way to get the world to beat a path to your door.
When people come to you with problems or challenges, don't automatically solve them. As a mama bear, you want to take care of your cubs, so you tend to be protective and insulate them against all those things. But if you keep solving problems for your people, they don't learn how to actually solve problems for themselves, and it doesn't scale. Make sure that when people come in with challenges and problems, the first thing you're doing is actually putting it back to them and saying: "What do you think we should do about it? How do you think we should approach this?".
The type of stories I write are about young people grappling with the biggest problems in their lives, often problems that are bigger than they're actually capable of solving.
Most people will solve the problems they know how to solve. Roughly speaking they will solve B+ problems instead of A+ problems. A+ problems are high impact problems for your company but they're difficult problems.
As Benjamin Franklin said, 'Those things that hurt, instruct.' It is for this reason that wise people learn not to dread but actually to welcome problems and actually to welcome the pain of problems.
The problems in the world today are not political problems, they are not economic problems, and they are not military problems. The problems in the world today are spiritual problems. They have to do with what people believe. They have to do with our most fervently held thoughts and ideas about Life, about God, and most of all, about ourselves, and our very reason for living.
Engineers like to solve problems. If there are no problems handily available, they will create their own problems.
I want to let you in on a little secret. There are no problems. There are no problems. There never were any problems, there are no problems today, and there will never be any problems. Problems just mean that the world isn't turning the way you want it to. But in truth, there are no problems. Everything is unfolding as it should. Everything is right. You have to forget about yourself and expand your consciousness until you become the whole universe. The Reality in back of the universe is Pure Awareness. It has no problems. And you are That.
It may seem like sort of a waste of time to play 'World of Warcraft' with your son. But you're actually interacting with each other. You're solving problems. They may seem like simple problems, but you're solving them. You're posed with challenges that you have to overcome. You're on a quest to gain certain capabilities.
Solving problems is a practical skill like, let us say, swimming. We acquire any practical skill by imitation and practice. Trying to swim, you imitate what other people do with their hands and feet to keep their heads above water, and, finally, you learn to swim by practicing swimming. Trying to solve problems, you have to observe and to imitate what other people do when solving problems, and, finally, you learn to do problems by doing them.
As far as I'm concerned, any Aboriginal that gets out there and accepts money that has been put out as a package for this bicentenary is actually accepting blood money. We've still got people with leprosy and we still got tremendous problems. These problems have not been our problems, they're the problems of the European population of Australia.
There are no negro problems, or Polish problems, or Jewish problems, or Greek problems, or women's problems, there are HUMAN PROBLEMS”.
Entrepreneurship is about tackling big problems - often non-obvious problems - that will have a meaningful impact on the world, and this usually involves solving these problems in counterintuitive ways.
What is innovation if not our ticket to every business interest in the world? Its the ticket to solving the worlds problems - the energy problems, the pollution problems, the global warming problems. If it isnt for science and engineering, how will we compete in the new world?
Anarchism is surprisingly effective in solving actual problems largely because anarchists have thought a lot about solving actual problems on a micro level in ways that other political ideologies don't really feel they have to until after they seize state power.
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