A Quote by Ruben Fleischer
And my idols in music videos are people like Michel Gondry and Spike Jonze and Johnathan Glazer and David Fincher and that's always kind of been my reference point in music video and commercial directors.
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I've always loved music videos - I used to make my own for bands like Pearl Jam. My favorite directors are Michel Gondry, Spike Jonze, and Patrick Daughters.
I love so many directors. I love David O. Russell. I love David Fincher, I love Alexander Payne and Jane Campion and my aunt. Spike Jonze. There are just so many amazing directors.
We always need to have someone help with videos, I think all of our DVDs could've been better but our music video, I love all the music videos, but the actual behind-the-scenes and stuff of our music video DVD, it was rushed and didn't turn out great.
We have tons of live performances that we're putting on there. We have music videos. There's a music video for the song called I Am Jesus what is one of the funniest music videos, like we just could not find a place for it in the movie, but it's like crazy funny. And we have the whole video.
I have a music-video background, and I feel like the responsibility of a music-video director is to do something that hasn't been done before in a really cool visual way. So much innovation has come in filmmaking through music videos.
I grew up falling in love with music videos and those images: Hype Williams and Mark Romanek, David Fincher and Diane Martel and Paul Hunter, just from the video side. I grew up also watching a lot of independent films and foreign films.
I started directing videos at the same time that Michel Gondry was starting to direct videos, and I watched what he'd do. They all seemed to be pushing some new visual effects idea, but never just for spectacle. They all captured a feeling.
I think one of my favorite directors is P.T. Anderson - living directors, I should say. And Spike Jonze is one of my favorites, Gus Van Sant.
I have always made commercial music. The people who vote for the Grammy nominees are mostly in their 40s and have other jobs or are musicians themselves. They like music that they can relate to - they like commercial music.
When I was doing music videos, everybody was very snobbish about music video directors doing commercials. It was all guys from ad agencies.
I really like dramas that have a tone of comedy in them or the opposite, and those are done by people like Alexander Payne and Jason Reitman but also Spike Jonze and David O. Russell and Paul Thomas Anderson, the Coen Brothers.
We were really into what Cliff Martinez did with 'Drive;' we were into what Trent Reznor and Atticus Ross were doing with David Fincher. When I read about how they worked with David Fincher, they're composing hours and hours of music and then he's working and figuring it out.
It's hard for new directors to find good tracks because we don't usually get to choose good music by good artists. I honestly think music videos will slowly die out. There will always be a few directors who do cool things. But look how many great videos there were in the '90s, and then look at the 2000s. It's depressing.
We're trying to make the music service a cultural point of reference, and that's why we're making video. We're making video for our Apple Music customers and our future customers.
Music videos are notoriously long, not fun, grueling. You are known there as a dancer and it's kind of sad because dancers, in a lot of ways, are under-appreciated and kind of under-respected when it come to that so they don't necessarily treat you in a nice way when you do a music video.
I always wanted to know what the music behind some music was, or where it came from, and that gave me a point of reference for understanding the music I was listening to.
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