A Quote by Sara Blakely

My advice for an entrepreneur just starting out is to differentiate yourself. Why are you different? What’s important about you? Why does the customer need you? — © Sara Blakely
My advice for an entrepreneur just starting out is to differentiate yourself. Why are you different? What’s important about you? Why does the customer need you?
You have to look inside yourself and you have to say, well, what am I about? Why does anyone need this? Why does anyone need a 'Tom Ford' jacket? What do I believe in?
Every form has its own meaning. Every man creates his meaning and form and goal. Why is it so important - what others have done? Why does it become sacred by the mere fact of not being your own? Why is anyone and everyone right - so long as it's not yourself? Why does the number of those others take the place of truth? Why is truth made a mere matter of arithmetic - and only of addition at that? Why is everything twisted out of all sense to fit everything else? There must be some reason. I don't know. I've never known it. I'd like to understand.
Whatever you do, be different - that was the advice my mother gave me, and I can't think of better advice for an entrepreneur. If you're different, you will stand out.
I've gotten this advice at different times, and it distills down to one word: purpose. Why are you here? When you start to get distracted by thoughts such as 'Do I fit in? Does this person like me?' - remember why you're there and what you want to accomplish.
I was never drawn just into fashion. I was drawn into it because I am really interested in serving women and providing women with solutions, trying to figure out what we need and why we need that and why we wear stuff, how it makes us feel. That was always my starting point, you know.
I need an army. I need people out there who are either preaching with me to different audiences that I can't get to or who are implementing the work and helping people actually learn their why or practice their why or implement their why because I don't do that.
I think the story is important in every business. Why do you exist, why are you here, why is your product different, why should I pay attention, why should I care?
You'll attract the employees you need if you can explain why your mission is compelling: not why it's important in general, but why you're doing something important that no one else is going to get done.
My No. 1 piece of advice, especially for someone who's an actor-singer-dancer - a triple threat, they're called! - people say, 'What's the most important?' I always say acting. Without knowing why you're singing or what you're singing about, it's just noise. And without knowing why you're moving your body, it's just flailing of arms.
If I just got up in the morning and had no place to go and was retired or something, I would be sitting there and be thinking, "Gee, what is the purpose of life? Why are we all finite? Why do we get old and die? Is there nothing out there? Why is it so tragic? Why do our loved ones perish? Why do we generate?" Who wants to think about that stuff?
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
You have to have a unique product that Amazon just can't source. It's all about the product. Why is it important? Why is it different? Amazon are not merchants. They are technology platform guys.
It was 1978 when Superman came out, and I kept thinking, Why don't they do something about it? They've done all these crappy attempts at comic book film adaptations. What can we do different? Why don't we just re-release this thing?
You don't need most beauty products. They're an emotional purchase. That's why the conversations are really important. What choice do you have but to ask your customer what they want?
It's important to view fashion as personal and creative - even for brides. When brides ask me, "What's the best advice you can give me on my wedding day?" I always have the same answer: "Be yourself." Someone's marrying you, they love you for who you are, and they don't want you to be someone else, they want you to be who you are. If you never wear blue eye shadow, why would you put it on on your wedding day? If you wear your hair simply, why would you suddenly dye it a different color and get a big 'do? To me it's about respect and self-understanding and honesty.
The real mystery is this strange need. Why can't we just hide it and shut up? Why do we have to blab? Why do human beings need to confess?
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