A Quote by Sara Davies

For all we are a manufacturer, we've always had a lot of communication with the consumer. — © Sara Davies
For all we are a manufacturer, we've always had a lot of communication with the consumer.
The consumer today is the victim of the manufacturer who launches on him a regiment of products for which he must make room in his soul.
The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
What was really tough for me was that Lars Magnus Ericsson founded Ericsson in 1876; we've always had a consumer product. And I'm the 16th CEO of Ericsson, and I decided that we don't have any consumer products anymore.
A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.
One thing I would say about the Indian consumer is that as much change and as much technology, innovation that you offer to the Indian consumer, the Indian consumer is very receptive and actually keep expecting more, and we have had that great experience.
As a lot of the venture capital world seems to be shifting away from consumer, we want to make sure that consumer entrepreneurs know there's still money available.
Communication always changes society, and society was always organized around communication channels. Two hundred years ago it was mostly rivers. It was sea-lanes and mountain passes. The Internet is another form of communication and commerce. And society organizes around the channels.
Before Gutenberg, there was this really very strong oral storytelling culture where being able to relay stories from person to person was sufficient. And then, with the introduction of printing and mass communication, suddenly somebody had a lot of authority invested in the idea of a single canonical expression of a document or a piece of communication.
Steve Jobs was the greatest manufacturer of consumer products of his age. His marketing vision put him on par with Henry Ford, and his grasp of the aesthetic component to industrial design far surpassed Ford's.
A soup manufacturer uses the same colors and design on every label to catch the consumer's eye and assure her that she's getting brand-name quality, whether she's buying bean soup or corn chowder or cream of tomato.
COMMUNICATION: If I had to pick a first rule of communication-the one practice above all others that opens the door to connecting with others-it would be to look for common ground. Too often people see communication as the process of transmitting massive amounts of information to other people. But that's the wrong picture. Communication is a journey. The more that people have in common, the better the chance that they can take that journey together.
Xerox did OK in moving to digital in the commercial space. They didn't do well in the consumer market, but they're not a consumer brand. They don't even know how to spell consumer.
We marked a milestone for consumer empowerment when we began to publish consumer complaint narratives which allow people to share in their own words their experiences in the consumer financial marketplace.
If you look at the top 20 companies of the world, 19 of them are still brick-and-mortar companies. I have nothing against tech companies. What I am saying is that if you have a car manufacturer or an oil and gas manufacturer, you won't get the supply over the Net.
I didn't have a lot of communication with Elvis. You had to go through a barricade to get to Elvis. It was people hanging on every word, and I felt very uncomfortable a lot of times.
The idea that hunting is one against one is ludicrous. It's one animal versus the hunter, the manufacturer of the rifle, the bullet maker, the designer and manufacturer of the telescopic sight, the auto manufacturer who made the car the hunter got to the edge of the wild in, the maker of his waterproof shoes, the various manufacturers of his mittens, glasses, overcoat - and that's only the beginning of the list. The "sportsman" who shoots an animal should then make a speech, like the actor who wins an Oscar does, thanking the multitudes behind the scenes who made this "victory" possible.
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