A Quote by Scott D. Anthony
The most important thing here is to largely ignore what customers say, and instead watch what they do or track where they spend money.
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Spend time with the customers, immersing yourselves, watching. Spend time at their homes. Hear what they say, but most importantly, watch their behaviors as the indication of where the pain is. And then go solve that pain.
It's important for me to win the fight, but it's not the most important thing. The most important thing is to show people who spend their hard-earned money that they can be entertained by the way I fight.
Watch their hands, watch their eyes. Read eyes. No matter what a man is saying to you, it's not as important as what you can read in his eyes. The most important thing a man has to tell you is what he's not telling you; the most important thing he has to say is what he's trying not to say.
The important thing right now is that the economy still needs customers. We still need people to go out there and spend money.
Often people say they can't base their strategies on customers because customers make unreasonable requests and because customers vary too much. Such opinions reveal serious misconceptions. The truly outside-in company definitely does not try to serve all the needs of its customers. Instead, its managers are clear about what their organization can and should do for customers, and whatever they do they do well. They focus.
Besides having an audience, the most important currency for any leader is his or her reputation. And having a reputation for over-delivering on what's expected of you should give your visitors, subscribers and customers more reason to spend their money with you and refer their friends.
The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.
If you say that getting the money is the most important thing, you'll spend your life completely wasting your time. You'll be doing things you don't like doing in order to go on living, that is to go on doing thing you don't like doing, which is stupid.
The biggest message, we hope, is that money is not the most important thing in life. You have to have it to survive and live but it's not the most important thing in life. It's the legacy you leave and the people that you wrap around you and the love that you have wrapped around you (that) should be the most important thing.
The only thing you should have to do is find work you love to do. And I can't imagine living without having loved a person. A man, in my case. It could be a woman, but whatever. I think, what I always tell kids when they get out of class and ask, 'What should I do now?' I always say, 'Keep a low overhead. You're not going to make a lot of money.' And the next thing I say: 'Don't live with a person who doesn't respect your work.' That's the most important thing—that's more important than the money thing. I think those two things are very valuable pieces of information.
Customers who have to come back and spend, or customers who just don't want the hassle of leaving - those are the ones who are most worth attracting.
Simply because Amazon decides to pursue a market segment doesn't mean the customers are going to spend their money there, and so it means that we have to do an amazing job in providing a great customer experience that customers want.
People who say that money isn't the most important thing in the world are usually broke.
Take the time to shop for yourself and cook. All of this is an investment in yourself, and if you're not going to invest time and money in what you put in your body, then what are you going to spend money on? It's kind of the most important thing.
Once people know that you can spend the money and that you're willing to spend the money and that you're set up to spend the money in politics, then your threat to spend the money is as convincing as actually spending it.
I'm a bit tight with money, but so what? I look at the money I'm about to spend on myself and ask myself if IKEA's customers can afford it... I could regularly travel first class, but having money in abundance doesn't seem like a good reason to waste it.. If there is such a thing as good leadership, it is to give a good example. I have to do so for all the IKEA employees.
