A Quote by Scott D. Anthony
If you invest the time to understand the customer better than they know themselves, if you know the things they want or need even if they can't articulate it, you can begin to develop a good sense as to where there really are unmet needs in the market.
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There's nobody who knows the left better than I know 'em. I know the left like I know every square inch of my gloriously naked body, not just the back of my hand. I know them. I know them better than they know themselves because they refuse to be honest about who they are really are and what they really believe, but I am.
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What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.
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I don't understand the ones that have no sense of hope and invest in hate. That's not gonna work out, you know? It's a waste of your time!
I know the American Library Association has models for working with the poor. They do have that, and I think that we really need to put our efforts - if we want to think long-range and invest in the community so that we don't have to, you know, invest in prisons - into making a change, because I know that the library can make a change in a life, because it made a change in mine.
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When we have a corporation, we must know what the customer wants, what the customers needs. Also, the politician must know what the people want, what the people need.
Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they've heard, winners know how to articulate compelling needs—and products to satisfy those needs—that people didn't even know they wanted.
Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?
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