A Quote by Sergio Zyman

If you don't keep giving customers reasons to buy from you, they won't — © Sergio Zyman
If you don't keep giving customers reasons to buy from you, they won't

Quote Author

Sergio Zyman
Born: July 30, 1945
Convincing isn't really possible in an age of customer control. Customers hold most of the cards today. They have good visibility into their choices, and they can easily share information with each other. Not only that, they don't like to be sold. But they do like to buy. Your job shouldn't be to convince customers to buy, but to help them buy what they want.
Your customers are the customers of other brands who occasionally buy you.
People don't buy for logical reasons. They buy for emotional reasons.
Always treat your employees exactly as you want them to treat your best customers. You can buy a person's hand, but you can't buy his heart; his heart is where his enthusiasm is. You can buy his back, but you can't buy his brain. That's where his creativity is. Treat employees as volunteers just as you treat customers as volunteers, because that's what they are. They volunteer the best parts - their hearts and minds.
Giving customers and prospects a glimpse into the entrepreneur's life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.
Giving builds loyal customers and turns those customers into supporters... You can find passion and profit and meaning all at once, right now.
Giving builds loyal customers and turns those customers into supporters...You can find passion and profit and meaning all at once, right now.
We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.
But the point of a progressive revenue tax is that you create incentives both for breakups, you penalize the acquisitions, and you encourage the development of models where the customers are customers and they know what they're giving up.
Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.
That's the ultimate gratification in any business situation - do customers buy the product? And do they use it and do they come back and buy more of it?
It's very hard to establish an economy of trustworthiness. The key is continuing to innovate and to keep your customers through innovation, because the customers can leave. But once you are a dominant player that continues to innovate and provide a good deal, customers will stay with you.
The point is... you'd better figure out what your Customers - the Customers you want - value. Because that's what they'll buy. Anything else is a waste of their money, and they'll figure that out in a hurry.
Sometimes there are customers who get in difficulty because of situations that are out of their control. These are customers with genuine needs, and the role of the bank is to accommodate these customers, and there is a real need to reschedule the loans of these customers.
An Irish man fights before he reasons, a Scotchman reasons before he fights, an Englishman is not particular as to the order of precedence, but will do either to accommodate his customers.
Customers are the reason we open our doors every day, and keep the machines humming all night long. Customers determine what we eat, where we live, whether we stay in business.
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