A Quote by Spike Jonze

The market groups and demographics said, 'Teenage guys don't read magazines.' — © Spike Jonze
The market groups and demographics said, 'Teenage guys don't read magazines.'
A lot of women read male magazines. Of course, a lot of guys read female magazines, but they've got another issue to deal with. But a lot of women read men's magazines and think, 'Oh, this is what these guys are thinking? Studying up on the enemy here.'
I'll never forget a meeting with one publisher where they said, 'We don't publish books for teenage boys; teenage boys don't read.'
I read research like other people read sports magazines or fashion magazines.
I was interviewed by the Moscow Times and they said how's it feel to know that every Russian school child has to read your Teenage Survival Guide? I said slightly terrifying.
free market is a market in which groups and individuals are differently represented. Parity in prosperity and performance between differently able individuals and groups can be achieved only by playing socialist leveler.
I stopped looking at people as demographics, groups, personas. I said: let's look at people as individuals, how do they act. Because two people who look the same, might act differently.
We said in our 21st Century Party paper there are 61 mosaic groups, which the market research people use as different socio-economic categories and half of our members come from just five of those groups and that is very narrow - too narrow.
The man who doesn't read good books has no advantage over the man who can't read them. It is said that leaders are readers. However if they read trashy magazines for the majority of their time and they never run with the information that they glean from resourceful books, then they may as well have not taken any time to read at all. It is easier to stay out than get out.
Your target market and their demographics realistically need to be in alignment with your own beliefs and morals, or you may have trouble reaching out to them - or keep them once others have entered the market.
You liked the freshness of it, c'mon try it" and I said "oh God, I read it three of four times" and finally I said "all right, I want you guys to organize a reading and I want you to be there to see how terrible this is not going to work at all", so we had a table like this, and read the script, and it was just great.
The only magazines I read are car magazines.
If a guy can play Guitar Hero with me and sit at home and watch the Food Network and read magazines with me, that's good. I don't think there are many guys that's fun for. It's a lot to ask.
You're staring," Lana said. "Yes. I am. I'm a teenage boy. Beautiful girls in wet underwear have a tendency to cause staring in teenage boys.
I would close down all those teenage magazines that encourage young girls to diet. Who says that to be pretty you have to be thin? Some people look better thin and some don't. There is almost a standard being created where only thin is acceptable. The influence of those magazines on girls as young as 13 is horrific.
Now that I'm in the modeling industry, I'm taking reading magazines seriously. I read the Vogue magazines. I make it my homework. I try to study the designers and the stylists when I have time, because I wasn't brought up in a household where I was surrounded by fashion.
I used to read a lot of fashion magazines: my favourite was 'Nylon.' I used to cut out all the pictures from magazines, and I had this book where I would keep all of the stuff that inspired me.
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