A Quote by Stephen Daldry
I love test screenings. Some directors don't, I know. But I love it. I think it's because I come from the theatre and in the theatre, previews are where you really have to listen to the audience and really feel how they're responding. I found our test screenings incredibly useful.
Related Quotes
I think test screenings with an audience are useful because they have no dog in the fight, they just say how they feel.
I'm the biggest proponent of test screenings now. There's two ways to face test screenings. For dramas, I don't know if I would rely on them as much, although I still think you need them, because you're making a movie for an audience at the end of the day. But with comedy... You could go through a script or anything I ever worked on, where you go, "This is hilarious," and you put it in front of people and you get nothing. And then the other side of it, is something you're like, "I think this is really stupid," and it gets a giant laugh.
A key part of the process for me is having screenings: not official test screenings, just gatherings of people, some I know and some I don't. We ask what is working and what isn't. So it's not as if I'm shutting out input.
With 'Good Will Hunting,' Miramax made certain the recruited audience wasn't expecting to laugh at Robin Williams like they normally do. From my limited experience, you can really blow test screenings by conducting them in the wrong way.
I like test screenings. I like to see a movie with an audience of strangers. I think it tells you a lot.
Before I worked on film, I studied the theatre, and I expected that I would spend my whole career in theatre. Gradually, I started writing for the cinema. However, I feel grateful towards the theatre. I love working with spectators, and I love this experience with the theatre, and I like theatre culture.
I love theatre because it's just me and the audience. It's the litmus test in acting, to be able to sustain a performance over one, two or three hours.
I love theatre. It's far more satisfying than film. Sometimes there's a collective sigh from the audience, or it's so quiet you can hear a pin drop. I couldn't believe how easy acting was when there's an audience; after a few previews I almost couldn't do it without one.
I believe in the value of test screenings.
I think the purpose of test screenings is different for the studio and for the filmmaker. For the studio, I think they want to know whether the film works or not.
I think it's very valuable as an actor to throw yourself back into having that direct connection with an audience on-stage and work that muscle. It is a very different type of work and equally fascinating. I mean, I've very much in love with filmmaking because I really love the way you can tell stories with a camera and how music and everything contributes to the story in a very direct way. But I also think it's very valuable to come back to theatre, so if the right script came along I would love to come back to London and do some more.
I love film and TV, the medium of them, just because it's such a smaller screen. It's much more precise. Ideally, I'd like to do maybe a film a year of some sort and use that to work more in the theatre because theatre really is my first love.
When you write something, at first you might feel very defensive and protective of every single thing, but after a while, you just see what works and what doesn't. Sometimes you do test screenings, and an audience tells you that, or sometimes you eventually just go, 'Let's cut the joke out.'
Those of us who make films try to make something that we're feeling and that we would like. Then we just hope an audience responds the same way. It's very important to have the electrical circuit made, but I don't have control over how people feel when they flip the switch. So the whole idea of marketing research and test screenings is just foreign to me.
I have done some wonderful television, but you know, there's not as much exceptional material as there is in the theatre. So I do a lot of theatre, but really, as with most actors, I just love going from one to another. It's stimulating, it's diverting, it's a different way of life, and you know, I dearly like a good mix.
I love storytelling and I love just relating directly to an audience. That's why we do theatre, it's because we love contact with the audience. We love the fact that the audience will change us. The way the audience responds makes us change our performance.
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