A Quote by Susan Wojcicki
We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.
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Users want relevant content as advertising. As a result, the distinction between advertising and content is going away. All that matters to a user is relevancy.
Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.
And I know that sounds outrageous, but it's true. Such monopolies as Google, Facebook, Amazon, Apple are trying to stay with us from the moment that we wake up in the morning until the moment that we go to bed at night. They want to become our personal assistants. They want to become the vehicles to deliver us news, entertainment, to track our health. They want to obey our every beck and call through Amazon Alexa and Google Home.
I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.
The way you want to respond is to ask a question: Is this technology directly relevant to our hedgehog concept? If the answer is YES, then we want to become pioneers, not in the technology, but in the application of that technology specifically linked to our hedgehog concept.
We have always wanted Google to be a company that is deserving of great love. But we recognize this is an ambitious goal because most large companies are not well-loved, or even seemingly set up with that in mind. We're lucky to have a very direct relationship with our users, which creates a strong incentive for us to do the right thing .
Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.
What makes us different? Well, besides our skin color and our nationality and maybe our religion, nothing. We all want the same thing, we all want to have success in America.
What's been unique about our acquisition is that Google is leaving us independent. That actually means that the company is structured the same... We really are a company within a company.
We're all the same, and we all want the same thing. We all want to be secure. We all want food on the table. We want to know that our kids aren't going to be destroyed when they're not with us. We all want the same things, and if we've been hurt in our childhoods, we try and recreate the same hurt.
We're in the same company as 2NE1 and we get our songs from the same producers, so the influence is natural. Since they've done a lot of things before us, we want to emulate them. But at the same time, we hope there will soon be an opportunity to show our own unique color. We want to succeed with our own unique color.
We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.
In a multi-party democracy, many issues which you want - or do not want - will be raised. It is for us to make it relevant or not so relevant with our answers.
Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue.
It's very hard to just have a pure form like a Hulu or a YouTube to be successful in China because our view is, users come to a platform; they really don't care whether it is professional or whether it's a user-generated, or it's premium, you see. They want to come to a big database to be able to find the content they want.
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