A Quote by Susan Wojcicki

Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online. — © Susan Wojcicki
Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.
I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.
Start out by making 100 users really happy, rather than a lot more users only a little happy.
It's better to have a few users love your product than for a lot of users to sort of like it.
IOS users tend to be ones that really care about being online all the time. They also tend to be willing to pay for that. You might say they are richer users, which is partially true.
On engagement, we're already seeing that mobile users are more likely to be daily active users than desktop users. They're more likely to use Facebook six or seven days of the week.
To be a good director, you have to spend a lot of time on actual sets, but today, there's a lot of people who spend a lot of time in dark rooms writing a script, and they'll go in and tell the story to some suit at a studio who says, 'Okay, this is great, let's go.' But that doesn't necessarily mean you know what to do once you're on set.
Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.
With Digg, users submit stories for review, but rather than allow an editor to decide which stories go on the homepage, the users do.
There isn't a single government agency that can't function. There's more money in this federal government, there's more money allocated than these people can possibly spend. They have to concoct asinine ways to spend it, like advertising for new food stamp users. I've gotten to the point, I'm just so righteously indignant and offended at the very idea that our government could ever run out of money when we've got a printing press, for crying out loud. Printed three and a half trillion dollars over seven years and flooded Wall Street with it.
I want my testimony to stand on that point. But I would point out that Zona Research Inc. showed we have increased market share among business users, educational users, and government users over the past several months - and that's more recent than the IDC report.
First of all we had very few users. We might have had a hundred accesses a day. So there was really no demand from the users to add their own links. Things changed over time though as our access rates doubled every month. Through word of mouth on the Net more and more people began using it.
I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there's a moment of panic. On the other hand there's a lot of control that users have.
Does Facebook act as though I own my online life, or as though it does? Concretely: Can I control what data it shares with other users, with advertisers, and with business partners?
Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer things to confuse users, less risk of user errors, less description and documentation, and therefore simpler Help content. Removing any one feature automatically increases the usability of the remaining ones.
The old computing was about what computers could do; the new computing is about what users can do. Successful technologies are those that are in harmony with users' needs. They must support relationships and activities that enrich the users' experiences.
For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.
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