A Quote by Susan Wojcicki

People complain when ads aren't relevant, and they complain when ads are too relevant. — © Susan Wojcicki
People complain when ads aren't relevant, and they complain when ads are too relevant.
Consumers never complain about ads being too smart.
Targeted ads, I think, are useful because I don't want to see all the crap. I'm not interested in buying a Mercedes Benz, but I am interested in buying a new MacBook Air. So if organizations like Facebook can actually make the ads more relevant to me, if they know what I am interested in, I have no problem with that.
Users are open to ads as long as they're relevant to their realtime experience.
Advertisers really want to create ads that are relevant to the realtime experience.
Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow.
I don't think anyone would object to Facebook selling ads or having ads directed at me, as long as people didn't think those ads were manipulated by personal data.
I will be writing to the relevant authorities to complain but I'm wasting my breath.
In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google.
I've been lucky - all the ads I've got, I've got to be myself. I haven't had to act too much or tried too hard to be someone I'm not. I think that's why people sort of like them. Even the Fastrack ads I did with Genelia.
Some people complain there are too many people on earth, Some people complain about secret societies, Some people accuse others of not being able to wake up early. Almost all people complain about something.
If ordinary people complain that I speak too much of myself, I complain that they do not even think of themselves.
When you're reading a newspaper and you're seeing ads on the page, it's not kind of invasive. Like, it's on the page next to the article. You can look at it or not. You can turn the page when you're ready. On the internet, the ads - many of the ads - just are so controlling. They insist that you see them.
For the most part, cookies aren't dangerous. They were created so advertisers could get a better idea of who you are and what you're interested in, so they could send you ads you're more likely to find relevant.
The pure righteous do not complain of the dark, but increase the light; they do not complain of evil, but increase justice; they do not complain of heresy, but increase faith; they do not complain of ignorance, but increase wisdom.
I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.
During the Second War, the U.S.O. sent special issues of the principal American magazines to the Armed Forces, with the ads omitted. The men insisted on having the ads back again. Naturally. The ads are by far the best part of any magazine or newspaper. More pains and thought, more wit and art go into the making of an ad than into any prose feature of press or magazine. Ads are news. What is wrong with them is that they are always good news.
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