A Quote by Terry Zwigoff
The Weinsteins believe in test screenings. I don't. I don't think good films are made that way. Call me crazy, but I'd like to think you need a singular vision to make good art.
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Those of us who make films try to make something that we're feeling and that we would like. Then we just hope an audience responds the same way. It's very important to have the electrical circuit made, but I don't have control over how people feel when they flip the switch. So the whole idea of marketing research and test screenings is just foreign to me.
I'm the biggest proponent of test screenings now. There's two ways to face test screenings. For dramas, I don't know if I would rely on them as much, although I still think you need them, because you're making a movie for an audience at the end of the day. But with comedy... You could go through a script or anything I ever worked on, where you go, "This is hilarious," and you put it in front of people and you get nothing. And then the other side of it, is something you're like, "I think this is really stupid," and it gets a giant laugh.
I don't think you have to struggle to make good art. I think you have to be passionate to make good art. You have to believe in what you're doing. It just comes from when you lie awake at night.
With 'Good Will Hunting,' Miramax made certain the recruited audience wasn't expecting to laugh at Robin Williams like they normally do. From my limited experience, you can really blow test screenings by conducting them in the wrong way.
I call myself good crazy because I am a crazy normal. But who is normal really? Are you normal? Maybe you are, but I don't think a lot of us are normal. I think a lot of us are scared to say that we are a little crazy. I'm a little crazy that is just the way it is. I look in the mirror now and I like who is looking back at me. I am comfortable in my skin for the first time in my life. I have let a wall down.
One of my obsession is animals. I'm into dog rescues. It drives me crazy when people go to pet stores and buy dogs. There are so many dogs that need a good home. And this sounds crazy, but I really believe they know what is happening and are appreciative, and I just think they make for the best pets.
When things get tough, this is what you should do: Make good art. I'm serious. Husband runs off with a politician -- make good art. Leg crushed and then eaten by a mutated boa constrictor -- make good art. IRS on your trail -- make good art. Cat exploded -- make good art. Someone on the Internet thinks what you're doing is stupid or evil or it's all been done before -- make good art.
What I like about sceptics is that in good science you need critics that make you think: 'Crumbs, have I made a mistake here?' If you don't have that continuously, you really are up the creek. The good sceptics have done a good service, but some of the mad ones I think have not done anyone any favours.
Obviously, artists need to make money and stuff like that, but if you do something good or if you make good art or make good stuff, the wealth will find you in some way.
I love test screenings. Some directors don't, I know. But I love it. I think it's because I come from the theatre and in the theatre, previews are where you really have to listen to the audience and really feel how they're responding. I found our test screenings incredibly useful.
ART Art is that thing having to do only with itself—the product of a successful attempt to make a work of art. Unfortunately, there are no expamples of art, nor good reasons to think that it will ever exist. (Everything that has been made has been made with a purpose, teverything with an end exists outside of that thing, i.e., "I want to sell this", or "I want this to make me famous and loved", or "I want this to make me whole", or worse, "I want this to make others whole.") And yet we continue to write, paint, sculpt and compose. Is this foolish of us?
I don't think immediate tragedy is a very good source of art. It can be, but too often it's raw and painful and un-dealt-with. Sometimes art can be a really good escape from the intolerable, and a good place to go when things are bad, but that doesn't mean you have to write directly about the bad thing; sometimes you need to let time pass, and allow the thing that hurts to get covered with layers, and then you take it out, like a pearl, and you make art out of it.
In good novelistic fashion, the discovery I’ve made is that it’s complicated. I think that’s one of good things about exploring these questions in a non-polemic, fictional way: you get to feel out territory rather than take positions. Through writing this, I can understand the impulse to faith, how people make meaning, how people make community, without having to say, do this, don’t do that, or I believe, I don’t believe.
It has always been one of my unclerical sermons to myself, that that remark which Peter made on seeing the vision of a single hour, ought to be made by us all, in contemplating every panoramic change in the long Vision we call life... "It is good for us to be here - it is good for us to be here", repeating itself eternally.
We need to undergo a very radical revolution in values. And we need to think about what it's like to have become so materialistic that we think having a good job, and consuming like crazy to compensate for the dehumanization of the job, is living like a human being.
We think, each of us, that we're much more rational than we are. And we think that we make our decisions because we have good reasons to make them. Even when it's the other way around. We believe in the reasons, because we've already made the decision.
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