A Quote by Tess Holliday
I've been fortunate enough to pick the brands that I collaborate with based on if they feel authentic to me and if it's on-brand with what I am doing.
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A major celebrity is a major brand, and major brands pick very critically what other brands they're going to associate with. So an A-list celebrity usually picks an A-list brand.
I've never been comfortable being a pawn. I work with brands where I feel like I can have my say and companies that I'm proud to be in a relationship with. Partnerships take a lot of time. If I am going to put my name and my face and my energy behind something, I want it to be authentic.
Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.
I have been fortunate to collaborate with people who have been open to discussion. If I tell them something, they have always explained to me why they want it the other way.
I feel I have been protected all my life. I am still here, for God's sake, and a lot of my contemporaries have gone. I'm very fortunate. No matter the difficulties - and we all have difficulties - I am definitely one of the fortunate ones. If I have any really good characteristics, one is that I am resilient.
I am excited to work with Vikas. Whenever I tell people that I am doing a film with director of 'Queen,' they are like, 'Wow, good for you.' That makes me feel really good, and I feel fortunate to be the chosen one.
Authenticity, to me, is something that you feel, and if it doesn't feel authentic, you pick up on it right away.
When I was going to college, there were probably four colleges in the nation that offered a major in meteorology. I wasn't fortunate enough to be in a part of the country where that was readily accessible. I have been doing weather since I graduated from college. I feel solid about what I'm doing.
My brand is about self-expression and doing things authentic to me and not to make money.
What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.
After all the stuff that I've been through, I'm trying to rebuild my brand and be true to who I am, and be authentic, and make the truest, realest content that I can.
What I love about what I've been given - and luck has a lot to do with it - is that if you follow your heart you'll wind up doing exactly what you want to do. I was fortunate enough to have enough of a foundation with people behind me to do what was in my heart. And it's all worked out.
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.
I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.
Even if some days I feel like I'm ready to fall apart, I am ultimately happier than I've ever been. My family gives me more joy than I thought possible, and my career fulfills me tremendously. All in all, I feel like am in the exact place I am supposed to be in, doing exactly what I am supposed to be doing.
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