A Quote by Unknown
Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread.
Related Quotes
25 percent of search results for the world's top 20 largest brands are links to user-generated content. 34 percent of bloggers post opinions about products and brands.
Twenty-five percent of search results for the world's top 20 largest brands are links to user generated content and thirty-four percent of bloggers post opinions about products and brands.
We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.
Cartels have spread and will spread as long as the world lacks an effective mechanism by which balanced expansion may be achieved without a resulting disruption of prices.
Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
It's very much a back and forth conversation between the fans and the writers, between the writers and the powers that be. Their opinions, especially when expressed online or via correspondence, are important and are taken into consideration.
Too often the desire for peace has been expressed by women while the stewardship of the mechanisms which are used to attempt to secure peace in the short and medium term are dominated by male decision-making structures and informal arrangements. This must change.
An organised system of machines, to which motion is communicated by the transmitting mechanism from a central automation, is the most developed form of production by machinery.
You're not there to spread any particular- if you're Bob Marley you're there to spread a message, but very few people can do that effectively without shoving opinions down someone's throat.
That amenity which the French have developed into a great art . . . conversation.
There's a great debate going on, you know, on whether we're moving toward a system of giant oligopolies or a system of multiples of small businesses. Which is it? I think it's both. In every sector of the economy, we have giant brands that are trustworthy guides to what's good, and then a vast number of small groups, many of them project-based, sometimes folding and re-creating, that are offering products and services through those giant global brands.
Ultimately, the naming of buildings is not a mechanism by which history is kept alive. It is a mechanism by which the rich and the powerful are honoured.
I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.
Buy products of genuine lasting value from brands that take their manufacturing seriously. I have things that are 75 years old, like the dinner suit of my grandfather's that was made in 1933 by a tailor in Edinburgh. Clothes develop stories. You can remember where you've been through clothing that you've worn. I want products that are going to endure. I hate that we buy things that are disposable. We need to buy products with integrity.
I run all the brands like cousins. You want your cousins to do well, but you want to do better. All of our brands want to win, but we certainly want to fight fair and coordinate as much as we can behind the scenes. But to the consumer, we want to offer the broadest, most competitive set of products that we can.
I would have strong opinions and be prepared to argue my case, but if you talk to my colleagues, I think you'd find they consider me the jokester, the informal mayor of the West Wing.
