A Quote by Vikramaditya Motwane

Box office does matter. One cannot ignore it. — © Vikramaditya Motwane
Box office does matter. One cannot ignore it.
Box office success definitely matters. I will be lying if say it does not matter.
I know it's easy to say the box-office numbers doesn't matter, but the reality is it actually does.
The business case for diverse employment is not a matter we can ignore. When the business case merges with values and national objectives, this serves as a wake up call for us all. We cannot ignore the opportunity; we cannot ignore the commitment.
I'm very pessimistic about that, no matter how hard we may try. The Chinese market is huge, but out of last year's $2 billion box office, $1.8 billion was taken in by foreign movies, and just $200 million by our own movies, no matter how much we have learned of their techniques, or their good practices. The Hollywood movies imported into China are all good movies; does the U.S. make lousy movies? Yes, too many lousy movies, but the imports are good films, so how can they not be box office hits? They're all hits.
People can criticise all day long, I think I've proven myself, I think I deliver. And I agree, box office does not mean a movie's good, but I feel like I'm making good movies and I'm delivering in box office.
I didn't know box office was a thing you could possess but I don't have it. I go up for lovely roles and people with this nebulous thing called box office get them so there isn't much I can do about that unless you know where I can get some box-office myself!
It is true that no matter how good your film is, you get judged purely on the basis of how well it does at the box office.
While we have a very strong popular culture, the roots of American culture are very shallow, and we put emphasis on how a movie does as far as the box office goes. Many years ago, it would have been vulgar to print box - office grosses in the paper. Now The New York Times does it, and it's the big story for people interested in arts and entertainment on Monday. Which is why emphasis has shifted away from filmmakers and fallen on movie stars and business people.
The effort always remains that my new film outdoes my last in terms of performance and gets better box office success. Box office is the sole reason why I do films.
Scientists may study mainly matter but they cannot ignore the human mind, or consciousness: spiritual practitioners may be engaging mainly in developing the mind but they cannot completely ignore their physical needs. It is for this reason that I have always stressed the importance of combining both mental and the material approach to achieving happiness for humankind.
I hate how box-office failures are blamed on an actress, yet I don't see a box-office failure blamed on men.
Box office success has never meant anything. I couldn't get a film made if I paid for it myself. So I'm not 'box office' and never have been, and that's never entered into my kind of mind set.
There's only one barometer for the commercial success of a film and that's the box office. The obsession with box office doesn't annoy me. It's the main part of the business, if you get irritated with the main part then you're in trouble.
Now, DVD can represent more income than the box office-and typically does.
Now DVD can represent more income than the box office - and typically does.
So much of the downstream revenue is linked to that initial excitement, to how much revenue is produced in the domestic box office. For example, what we pay for a film three years later is highly correlated to how well it did in the box office.
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