A Quote by Vivek Agnihotri
When you don't have money for marketing, you explore alternate ways.
Related Quotes
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
When you have no money for marketing, everything you do is marketing.
Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.
A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.
I was the classic middle child in some ways, the one who could have been a priest in an alternate universe.
If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and secondly they're students of MARKETING. It's more important to know a MARKET than to know MARKETING, and I teach people MARKETING! And so, as far as this seminar is concerned, it's all about knowing a market, and it's so thorough that even if you don't have personal experience in that market you can still go into it and find out, what are the things that people will pay money for!
Imagination is very important to having vision and trying to find things that are different, alternate ways.
The built-in form is a window frame. You can use this genre [crime fiction] to go where you want to go, and explore what you want to explore. In some ways it gives you a lot of freedom because you have a framework readers are looking for.
We read about secret lives that people have on the Internet, or alternate lives of a serial killer where the whole family didn't know that their dad or their brother or their child was that. There are all the things in our heart that no one really knows, and I thought that that was interesting territory to explore.
Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.
Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.
Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing spend, which helps us best analyze the most effective way and medium in which to spend our marketing dollars.
We pay a subsidy. Money coming over the border, they're - there are so many ways that Mexico makes money with us, Bob. There are so many different ways, five in particular, that we will take it out of there.
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