A Quote by Vivian Schiller

The big opportunity - and where the most disruption is - is in local media. — © Vivian Schiller
The big opportunity - and where the most disruption is - is in local media.

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Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.
The last bastion of competitiveness is local advertising sales. There's little being spent by local advertisers on the Internet. That's where local media have leverage.
Journalism continues to go south, thanks to big media and its strangulation of news, and there's not much left in the way of community or local media. Add to that an internet that has not even started thinking seriously about how it supports journalism. You have these big companies like Google and Facebook who run the news and sell all the ads next to it, but what do they put back into journalism? It isn't much.
Size and synergies between the different segments of the company matter. As far as we are concerned, the Internet is broadening our opportunity, as well as for other big media companies with huge resources in sports, entertainment and news. There's just more opportunity.
Most companies think of disruption as a threat. But disruptive innovations have tremendous growth potential. If incumbent companies can learn how to harness the forces of disruption, they too can improve their ability to create new-growth businesses.
Democracy is disruptive. Around the world, peaceful protesters are being demonised for this, but there is no right in a democratic civil society to be free of disruption. Protesters ideally should read Gandhi and King and dedicate themselves to disciplined, long-term, non-violent disruption of business as usual - especially disruption of traffic.
Trust me, you can't change anything without causing some degree of disruption. It's impossible, that is exactly what change is. Some people are uncomfortable with the disruption that change causes, but the disruption is necessary if anything is going to change.
Change is inevitable, and the disruption it causes often brings both inconvenience and opportunity.
Big money, big Liberal Party politics and big media are trying to get rid of us, of course, by letting Packer take over Fairfax - a media-only company. But we're hanging in there and doing the best job we can for our readers while we can.
In Dallas, in Houston, the local stuff is great. But the national media is really brutal. So you know, I'd love to see the media get honest.
Because we live in a condition of ubiquitous music and media, and near infinite technological memory, it is much easier for local cultures to find an audience that resonates with their music, whether local or globally.
We sort of read two or three big newspapers but we don't get the flavor of the local events, the local news as much.
I'm interested in the opportunity that people can self-create using social media and the online dialogue. Before social media, you needed to have a lot of personal funds to break through to hire the right people and build a presence to start a line. It gives the opportunity and platform for people to be discovered.
Everything has an opportunity cost, and the big things we want in life - like happiness and healthy relationships and wealth - they all have big opportunity costs.
Disruption is a critical element of the evolution of technology - from the positive and negative aspects of disruption a typical pattern emerges, as new technologies come to market and subsequently take hold.
'The Crumbling of America' should be required viewing for local and national government, not to mention the local and national media who should be keeping their feet to the fire on guarding against disaster.
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