A Quote by Werner Herzog

Money doesn't make films. You just do it and take the initiative. — © Werner Herzog
Money doesn't make films. You just do it and take the initiative.
There's very few people who want to just make beautiful films that make money when they can make films that make huge money.
There's very few people who want to just make beautiful films that make money, when they can make films that make huge money.
The problem is some of our riskier films just don't make as much money. But if you only make films that will just be commercially successful, then you can also sink yourself as a studio.
If we make films only for the frontbenchers, we can't make money. Hence, we have to make it for a majority audience. As my films are mass films, I deal with emotions in raw form - they are not subtle. I don't mind being branded. That does not mean I like only those kinds of films.
If your income on films or whatever you're producing using film drops below a certain level, then you don't have enough money to stay in business. People like to say that this is all just about making money, but if you don't make money, you don't make anything.
I'm not prejudiced about what type of movies I'm in, what form they take or whether they're studio or independent. I just want to make films that are going to be good. The main reason is not to make money, although at some points it's really difficult when you're broke.
America, in the eyes of the world, typifies above all else this quality of initiative. The greatest successes are nearly all the fruit of initiative. Why do we hold in such high esteem the achievements of the Wright brothers? Because they were illustrious examples of initiative and tenacity. And ideas are born of initiative, the children of men and women of initiative. Advancement is applied initiative. Don't imitate. Initiate.
You see I don't like to be really too commercial about things but in this business you've just got to be commercial otherwise the films don't make money and you don't make films and as a long as a commodity is selling it's silly to kill it dead.
I am choosing films only to entertain people, but at the same time, if someone is putting their money into my films, I want that person to make money.
A change initiative can fail for multiple reasons - in fact, there are just too many things that can go wrong. The focus of the initiative might be wrong - too narrow or too broad. The initiative might be poorly executed or under-resourced. But most often, a change initiative fails because it hits a behavioral impasse. Something in the culture of the company is in conflict with the objective or execution of the initiative.
If Hollywood can make films on insects and make big money, why can't we make films on Punjabi culture?
I did 75 films. I didn't take a break; I didn't spend my money. I have my savings, so when you're not working for money anymore, then you should find things that are meaningful and not just be like, 'OK, that's another day gone.'
When I was young, it was easier to make films. It wasn't as expensive, there was more support. I found that I couldn't get the money to make films.
I'm deeply appreciative that many people have enjoyed my films, films that I made in my own style. The successes have helped me learn how to make films free of expectations and focus solely on the pure filmmaking aspect, without worrying about how much money it'll make.
No legal tender law is ever needed to make men take good money; its only use is to make them take bad money.
Speaking personally, I want my films to make money, but money is just fuel for the rocket. What I really want to do is to go somewhere. I don't want to just collect more fuel.
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