A Quote by Yance Ford
I remind audiences that I'm in the fortunate position to make a film about my family.
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I know I'm in a very fortunate position. I make a good living doing something I used to do for fun as a kid messing around in the garden. I'm in a fortunate position, so you try and give what you can, I guess.
You learn quite a bit about your film from test screening audiences. With both comedies and movies that are intense, you need to calibrate the film and see how audiences react.
It's a privilege. It's a real honor. It's a challenge. Michael and I always feel we stand on tall shoulders when we make these films. Audiences come to them with a lot of good will because of what's come before. We just try to make the best film we can, each time, and hope that we satisfy the fans. I'm sure, with Skyfall, that we will. I think it's a terrific film. I hope the audiences enjoy it, as much as we've enjoyed making it.
There are certainly laws and elements that make a film more accessible to mainstream audiences. If you've got Tom Cruise as a strongman, I'm sure it would have larger audiences, but it wouldn't have the same substance.
I think that film festivals, we're very often given to understand, are about filmmakers and about films and about the industry of filmmaking. I don't believe that they are, I believe that film festivals are about film audiences, and about giving an audience the encouragement to feel really empowered and to stretch the elastic of their taste.
I'm used to the fact that the world views movie actors as personalities. I'm in the extremely fortunate position of making a living at something I'm passionate about. It's all about choices. By the nature of what I do, I make a choice. I invite them in.
A film like 'Shirdi Sai' caters to the family audiences, while 'Rajanna' evokes patriotic sense in viewers. 'Damarukam,' on the other hand, is a full-length commercial film made for the masses.
In the olden days films used to become huge hits because of family audiences. But nowadays certain films cater to youth audience and once that is exploited then the film stops. and some films are for a mature audience. My aim is to satisfy all the sections of the audiences.
If you're going to make a film about rage in 2018, 2017... If you're going to make a film about revenge and anger, I feel like that has to be a film about women. I don't really want to watch a film about angry men. I've seen way too many of those.
I'm not going to live my life unhappy and why should he and we talk about it and I think what's great about the film is that it shows is the meaning of family doesn't have to be as traditional as it once was, like you can make a family.
I wanted to make a movie about a black family in Middle America. I wanted to make a film where everyone can look at them and say, 'This is my family.'
We just believe in what we make and we're in a very fortunate position to be able to make stuff regardless of what model that follows.
Animation, for me, is a wonderful art form. I never understood why the studios wanted to stop making animation. Maybe they felt that the audiences around the world only wanted to watch computer animation. I didn't understand that, because I don't think ever in the history of cinema did the medium of a film make that film entertaining or not. What I've always felt is, what audiences like to watch are really good movies.
I feel very fortunate to be in a position to where I can continue to make music and have people appreciate it.
Balaji has always had great market presence, be it in film or television - everyone was talking about the titles, about what happened on the sets, even the most bizarre and outrageous things are out there to be judged by audiences who inevitably decide to come to the theatres to watch our film.
I'm in a position where - I mean, not a lot of people are in a very fortunate position - where I kind of have the power to choose what I want to do in a way.
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