A Quote by Brett Ratner
Whoever writes a bad review, I put their name on a list, and they're going to get taken care of one day down the road. Otherwise, I don't let it bother me. The truth is, these are review-proof movies. The audiences are going to see it. My audience, our audience, isn't reading Esquire magazine to see if my movie is good or not. They just want to laugh, to be entertained, and lose themselves.
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One thing I noticed over time is that if I got a bad review, usually the bad part of it was at the very end. I could tell that nobody read the whole review because they would just say, "It was great to see the review!" In a way, my brain shuts down at the end of an article. It doesn't really want to go to the end.
Christian audience, I think, have grown very tired of movies that try to pander to them. For instance if someone goes, "Ok, we're designing what we're going to do with this movie. It's a Christian movie and they'll eat it up." And you know what? Consumers are smarter than that. They go, "The movie isn't that great and he thought that I would just be a sucker and plop my $10 down for it?" Because you're looking down at the audience. You can't pander to an audience.
I remember the Time review [on the Hit and Run]said that there wasn't one laugh in it. And I had watched the movie 50 times with audiences, and it always played great. There was certainly a moment where you could tell the audience was like, "Wow, this is really getting weird."
The movies have been so rank the last couple of years that when I see people lining up to buy tickets I sometimes think that the movies aren't drawing an audience - they're inheriting an audience. People just want to go to a movie. They're stung repeatedly, yet their desire for a good movie - for any movie - is so strong that all over the country they keep lining up.
I'd sit at my kitchen table and start scanning help-wanted ads on my laptop, but then a browser tab would blink and I'd get distracted and follow a link to a long magazine article about genetically modified wine grapes. Too long, actually, so I'd add it to my reading list. Then I'd follow another link to a book review. I'd add the review to my reading list, too, then download the first chapter of the book—third in a series about vampire police. Then, help-wanted ads forgotten, I'd retreat to the living room, put my laptop on my belly, and read all day. I had a lot of free time.
Well, besides being entertained, I’d like to move them emotionally. I mean I really want to uplift them. I want to look down at the audience, and this is personal experiences now I’m going to tell you. It’s like you look down at the audience and see people smiling, crying, hugging each other. I want them on their way home to feel empowered like they can do anything.
Seeing your name on the list for KP or guard duty when you're in the Army is like reading a bad review.
I built a career on negative reviews. I didn't get a good review ever until Fran Lebowitz gave me a good review in Interview. That was the first good review I got in 10 years.
It's basically how I choose movie roles. Would I like to see this movie? Is this movie important? Why would I do this? And Headhunters is a movie that I would like to see in the cinema. And when it's sold to 50 countries or whatever, for me it's a great deal. I make movies for an audience so if that audience grows, I feel really honoured and thankful for it.
We're all so jaded. We've seen so many movies. We know what's going to happen in every single movie. I mean, there are some movies where I'm like why do I even need to keep watching? And so, if you can make a movie in which you're completely surprising the audience left and right, and left and right, then you've won. If a jaded film critic or reporter or an audience is like, "I didn't see that one coming," that to me is like a victory.
At the end of the day, audiences just want to laugh and be entertained. They want to escape from their reality, and that's why we make movies, to get people to escape from the realities.
When I wrote about Mary Wollstonecraft, I found that here she was, in the late 18th century, going to work for the 'Analytical Review.' What was the 'Analytical Review?' It was a magazine that dealt with politics and literature.
People go to YouTube to laugh, and as a YouTuber, your job is to figure out a niche and feed people what they want to see. Now that I know what kind of stuff people want to see, then I will keep going down that road and creating videos that are going to make people laugh.
I get an opportunity to communicate with the audience about the movie that I've made. I get the chance to bring attention to the film that I've made. I care a lot about the movies that I make. I want them to reach an audience, and I want them to be successful. I promote nearly everything that I do, unless I've got some bad taste in my mouth.
A writer writes a book. People read it. You don't know what they're reading, really. You read a review and think, "That is so inaccurate. You can't have been reading my book with any kind of attention, because that is all wrong, that's even the wrong name you're including there." But these reviewers have been diminished in importance, the work is so little respected. If you're reviewed by a real critic, by James Wood or Louis Menand, then you get something that is informed, interesting, and highly articulate. But the average review doesn't have that kind of depth anymore.
The critics mostly review the budgets when they go to see a big-budget movie. They are out to get a big-budget movie. On the other hand, if they review a picture that is done as a graduate thesis by some college film student for $25,000, it is almost sure to be admired and respected.
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