A Quote by Klaus Krippendorff

Something must have form to be seen but must make sense to be understood and used. — © Klaus Krippendorff
Something must have form to be seen but must make sense to be understood and used.
If you get caught at some crucial point and somebody tells you that your doctrine doesn't make sense - you're ready for him. You tell him there's something above sense. That here he must not try to think, he must feel. He must believe. Suspend reason and you can play it deuces wild.
You must be able to write. You must have a sense of form, of pattern, of design. You must have a respect for and a mastery over words.
Religion must be used in furthering great works of justice and reform. It must be used to establish right relations between different groups of men, and thus to make a reality of brotherhood. It must be used to abolish poverty, the breeding ground of all misery and crime, by distributing equably among men the abundance of the soil. And it must be used to get rid of war and to establish enduring peace. Here is the supreme test of the effectiveness of religion.
It must be understood that prime matter, and form as well, is neither generated nor corrupted, because every generation is from something to something. Now that from which generation proceeds is matter, and that to which it proceeds is form. So that, if matter or form were generated, there would be a matter for matter and a form for form, endlessly. Whence, there is generation only of the composite, properly speaking.
This is something basic to be understood - the ego must come to a peak, it must be strong, it must have attained an integrity - only then can you dissolve it. A weak ego cannot be dissolved. And this becomes a problem.
You must make, always. You must act, if you believe something. Talking about acting is like boasting about pictures you're going to paint. The most terrible bad form.
The thoughts of my emotionally so disturbed days must be found again, shifted and developed further. Here and there something of the loose remarks I make must be used, but only when it finds my attention again.
If you're not an actor, or if you're any other kind of artist, there's this sense that, "I must express this thing." Why make a painting if you don't feel like you have to for something inside of yourself? Why make a song if you don't feel like you have to because there's something that you need to get out? And when you're an actor and you're not performing text that you've written, I think there's this bizarre disconnect with the must-ness of it.
Our ideas are the offspring of our senses; we are not more able to create the form of a being we have not seen, without retrospect to one we know, than we are able to create a new sense. He whose fancy has conceived an idea of the most beautiful form must have composed it from actual existence.
Leaders must wake people out of inertia. They must get people excited about something they've never seen before, something that does not yet exist.
The purpose of the mission must be thoroughly understood beforehand, and the men must be inspired with a sense of personal dedication that knows no limitations... In an age of high technology and Jedi Knights, we often overlook the need for personal involvement, but we do so at our own risk.
But all categories of art, idealistic or realistic, surrealistic or constructivist (a new form of idealism) must satisfy a simple test (or they are in no sense works of art): they must persist as objects of contemplation.
If thinking is like perceiving, it must be either a process in which the soul is acted upon by what is capable of being thought, or a process different from but analogous to that. The thinking part of the soul must therefore be, while impassable, capable of receiving the form of an object; that is, must be potentially identical in character with its object without being the object. Mind must be related to what is thinkable, as sense is to what is sensible.
Musicians must make music, artists must paint, poets must write if they are to be ultimately at peace with themselves. What human beings can be, they must be. They must be true to their own nature. This need we may call self-actualization.
If I want to understand something, I must observe, I must not criticize, I must not condemn, I must not pursue it as pleasure or avoid it as non-pleasure. There must merely be the silent observation of a fact.
We go into a relationship looking for love, not realizing that we must bring love with us. We must bring a strong sense of self and purpose into a relationship. We must bring a sense of value, of who we are. We must bring an excitement about ourselves, our lives, and the vision we have for these two essential elements. We must bring a respect for wealth and abundance. Having achieved it to some satisfactory degree on our own, we must move into relationships willing to share what we have, rather than being afraid of someone taking it.
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