A Quote by Lee Clow
Consumers never complain about ads being too smart.
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People complain when ads aren't relevant, and they complain when ads are too relevant.
There's so many confusing messages that you're being sent about being pretty but not too pretty, smart but not too smart, ambitious but in a way that makes people comfortable. It's very hard to navigate.
Am I going to complain about being typecast as smart? I don't think so.
Some people complain there are too many people on earth, Some people complain about secret societies, Some people accuse others of not being able to wake up early. Almost all people complain about something.
As an actor, you're never supposed to complain about being too busy because it can go the other way real fast.
I complain about my life. I used to complain about boys or not being able to drive or failing a test. Now I complain about boys, not being able to drive, and leaving home so much.
I realized that I don't like touring. I'll never complain about it because no one wants to hear about a relatively successful musician complain about the hardships of staying in a hotel.
If consumers are strong, if consumers are protected, if they can trust the marketplace and feel confident that they're not being cheated here and there, then consumers can drive this economy forward.
I wasn't a smart kid and I still don't think I'm too smart when it comes to book smart, but I was very good with what I knew and with my craft and I think that was my calling in life. But even today I never went to college.
Very smart people are often tricked by hackers, by phishing. I don't exclude myself from that. It's about being smarter than a hacker. Not about being smart.
I've been lucky - all the ads I've got, I've got to be myself. I haven't had to act too much or tried too hard to be someone I'm not. I think that's why people sort of like them. Even the Fastrack ads I did with Genelia.
I never complain: 'Oh, I have to go to the hospital and get platelets.' No. It's just something you have to do, so why complain about it?
There's book smart, there is street smart, there's relationship smart, there's too many different kinds of smarts to know all of them. Everybody doesn't know every kind of smart. There's money smart, there's movie smart, there's computer smart. There's just too many different kinds of smarts for people to know all the smarts.
I never cut class. I loved getting A's, I liked being smart. I liked being on time. I thought being smart is cooler than anything in the world.
What the people now respond - and the goal of those ads is to merely get the name of the medication into the minds of the consumers so that they will ask their doctor about it. That's the whole goal.
Being smart in the arts is the same as being smart in engineering is the same as being smart in writing is the same as being smart in anything, really. It's the ability to manipulate all the pieces of the puzzle in your mind, try to fit them together, and when they don't fit quite right... you sand the edges/corners and make them all fit.
