A Quote by Lynda Resnick

The thinner a newspaper or magazine is - due to reduced revenue from advertising dollars - the less editorial content because of the standard ad-to-editorial ratio, and the less money there is to support investigative journalism.

Lynda Resnick

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Ad Advertising Because Content Dollars Due Editorial Investigative Investigative Journalism Journalism Less Less Money Magazine Money Newspaper Ratio Reduced Revenue Standard Support Thinner

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Lynda Resnick
American - Businesswoman
Born: 1944

Anyone who does investigative journalism is not in it for the money. Investigative journalism by nature is the most work intensive kind of journalism you can take on. That's why you see less and less investigative journalism at newspapers and magazines. No matter what you're paid for it, you put in so many man-hours it's one of the least lucrative aspects of journalism you can take on.

Ethan Brown

The amount of money that's being put into long-form investigative journalism has become less and less.

Matthew Heineman

With a standard editorial cartoon, you're taking tons of information and synthesizing it down to a single bite - a single moment in time. With animated editorial cartoons, it's more storytelling.

Walt Handelsman

Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise.

Michael Eisner

I'm a better editorial cartoonist by default because so many editorial cartoonists out there are so awful.

Ted Rall

'Ms.' always flouted the rules of the ad world that say, especially for products directed at women, that the ad must be connected to the editorial. You don't have food ads unless you have recipes. You don't get clothing ads unless you have lavish fashion coverage. We never did that; every other women's magazine does.

Gloria Steinem

We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.'

Ryan Holiday

While readers know that advertisements keep the product cost low, they still buy a newspaper for its editorial content and not for its advertisements.

Sucheta Dalal

The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content.

Barry Diller

Most people don't read editorial pages. I think I must have been 40 before I even looked at an editorial page.

Tom Wolfe

I think there is a real value in an editorial point-of-view and in editorial curation, and in putting together an entire narrative around a set of topics is important.

Michael Wolf

The 'Guardian''s unique ownership structure safeguards our editorial independence from commercial or political interference and means we can reinvest any money we receive into this journalism that matters so much.

Katharine Viner

As the newspaper industry continues to contract, one of the most commonly voiced fears is that serious investigative journalism will be among the victims of the scaleback. And, indeed, many newspapers are drastically reducing their investigative teams.

Arianna Huffington

There is a growing literature about the multitude of journalism's problems, but most of it is concerned with the editorial side of the business, possibly because most people competent to write about journalism are not comfortable writing about finance.

Russell Baker

Editorial outfits are now advertising agencies.

Tina Brown

I've never worked in advertising - my experience was as an editorial designer for magazines - but you could say, in the bigger picture, that magazines are vehicles for colour advertising.

Barbara Kruger

A Quote by Lynda Resnick

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