A Quote by Marshall McLuhan

The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar. — © Marshall McLuhan
The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.
The romantics were prompted to seek exotic subjects and to travel to far off places. They failed to realize that, though the transcendental must involve the strange and unfamiliar, not everything strange or unfamiliar is transcendental.
How strange too and unfamiliar to think that one had been loved, that one's presence had once had the power to make a difference between happiness and dullness in another's day.
The traveler used to go about the world to encounter the natives. A function of travel agencies now is to prevent this encounter.
What seems natural to us is probably just something familiar in a long tradition that has forgotten the unfamiliar source from which it arose. And yet this unfamiliar source once struck man as strange and caused him to think and to wonder.
Any photograph has multiple meanings: indeed, to see something in the form of a photograph is to encounter a potential object of fascination. The ultimate wisdom of the photographic image is to say: “There is the surface. Now think – or rather feel, intuit – what is beyond it, what the reality must be like if it looks this way.’ Photographs, which cannot themselves explain anything, are inexhaustible invitations to deduction, speculation, and fantasy
I believe that the purpose for which I and my fellow soldiers entered upon this war should have been so clearly stated as to have made it impossible to change them, and that, had this been done, the objects which actuated us would now be attainable by negotiation.
She was a ghost in a strange house that overnight had become immense and solitary and through which she wandered without purpose, asking herself in anguish which one of them was deader: the man who had died or the woman he had left behind.
There is little doubt that, until 1846 when he helped to engineer the resignation of Robert Peel, Disraeli was driven by an ambition to make his mark rather than by any consistent political purpose, and that his attacks on Peel would have not have been so mounted had he been given in 1841 the office for which he had asked.
My purpose, my whole life, had been to love him and be with him, to make him happy. I didn’t want to cause any unhappiness now—in that way, I decided it was probably better than he wasn’t here to see this, though I missed him so much at that moment the ache of it was as bad as the strange pains in my belly.
The traditional view of purpose says it comes from on high, from God, from the Creator. Darwin's idea of natural selection makes people uncomfortable because it reverses the direction of tradition. Whereas people used to think of meaning coming from on high and being ordained from the top down, now we have Darwin saying, "No, all of this design can happen, all of this purpose can emerge from the bottom up without any direction at all."
For the photograph's immobility is somehow the result of a perverse confusion between two concepts: the Real and the Live: by attesting that the object has been real, the photograph surreptitiously induces belief that it is alive, because of that delusion which makes us attribute to Reality an absolute superior, somehow eternal value; but by shifting this reality to the past ("this-has-been"), the photograph suggests that it is already dead.
My first encounter with James was when I was seventeen. My brother brought home from the public library a science fiction anthology, which included 'The Beast in the Jungle.' It swept me away. I had a strange, somewhat uncanny feeling that it was the story of my life.
How foolish of me to believe that it would be that easy. I had confused the appearance of trees and automobiles, and people with a reality itself, and believed that a photograph of these appearances to be a photograph of it. It is a melancholy truth that I will never be able to photograph it and can only fail. I am a reflection photographing other reflections within a reflection. To photograph reality is to photograph nothing.
That our government should have been maintained in its original form from its establishment until now is not much to be wondered at. It had many props to support it through that period, which now are decayed and crumbled away. Through that period, it was felt by all to be an undecided experiment; now, it is understood to be a successful one.
That our government should have been maintained in its original form from its establishment until now, is not much to be wondered at. It had many props to support it through that period, which now are decayed, and crumbled away. Through that period, it was felt by all, to be an undecided experiment; now, it is understood to be a successful one.
Sometimes it's strange being me. I travel the world meeting people, I'm surrounded with friends and my life is full, but all the time I am confronted by a young man I have nothing in common with. He is me, but he is not me now. In fact I have been me now for longer than I was him, but no one wants to know about me.
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