A Quote by Niall Ferguson
The great thing about behavioural psychology and economics is that they help us to see that there are actually pretty good reasons why human beings swing from greed to fear, and why we're not really calculating machines or utility-maximisers.
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Interestingly, human irrationality is a hot topic in economics at the moment. Behavioural economics it's called, on the cusp of economics and psychology.
The idea of applying psychology or behavioural sciences to communication is not a new one. It's very old behavioural economics. If it gives you some additional insights - so be it.
Sasha and I are so lucky to have The Revival on 'Raw' with us, and we're so lucky to be such good friends with them because they help us so much in understanding the why in so many things. They teach us the psychology of actually being a tag team - people don't understand that.
As human beings, why does it take somebody to feel like they're close to us for us to see their humanity? Why can't we see the humanity in people that are distant from us?
When will we regard human beings as human beings? Why do we discuss someone's appearance? And when we can't find faults in appearances, we start targeting their personalities. Why do we consider others beneath us?
Yes, it's in my left ear. It's excruciating... I mean, it's the worst thing 'cause it's not... It never... It does go away - it's not true to say that it doesn't but, uhh... It doesn't... The doctors say it won't... It isn't actually going away - you've just gotta suppress... They try to come to terms with what it actually... Why some people fear it - that's the psychology behind it. They know it's there but why is it such a horrible sound? Well, you can say why is a guy scratching at a window with his nails such a horrible sound - I couldn't put up with that! This is worse!
I was brought up to believe that human beings are good, which is why it shocks me to the core when I see human beings behaving badly.
I think music is a lifting force, I think love is the lifting force in the human condition. I think you see someone loving on their child, and it moves you, and you can't help it. It rings a bell inside of us that elevates us as human beings, and I treasure that. I think it's one of the few great things about human beings.
Put simply, behavioural economics argues that human beings' decision-taking is guided by the evolutionary baggage which we bring with us to the present day. Evolution has made us rational to a point, but not perfectly so. It has given us emotions, for example, which programme us to override our rational brain and act more instinctively.
Everyone is an artist. Everyone is creative in their own way and that that creativity is a great thing. It's a human thing and it needs to be nurtured and it can help us go down life's path and help us to become deeper, richer, more satisfied human beings.
Beyond all explanations which a good brain can give, why do we choose the worse and not the better, why hate rather than love, why greed and not generosity, why self-centred activity and not open total action? Why be mean when there are soaring mountains and flashing streams? Why jealousy and not love? Why?
Why do we read biography? Why do we choose to write it? Because we are human beings, programmed to be curious about other human beings, and to experience something of their lives. This has always been so - look at the Bible, crammed with biographies, very popular reading.
We hear in these days of scientific enlightenment a great deal of discussion about the efficacy of Prayer. Many reasons are given why we should not pray. Others give reasons why we should pray. Very little is said of the reason we do pray. The reason is simple: We pray because we cannot help praying.
Artists use frauds to make human beings seem more wonderful than they really are. Dancers show us human beings who move much more gracefully than human beings really move. Films and books and plays show us people talking much more entertainingly than people really talk, make paltry human enterprises seem important. Singers and musicians show us human beings making sounds far more lovely than human beings really make. Architects give us temples in which something marvelous is obviously going on. Actually, practically nothing is going on.
Why do we smile? Why do we laugh? Why do we feel alone? Why are we sad and confused? Why do we read poetry? Why do we cry when we see a painting? Why is there a riot in the heart when we love? Why do we feel shame? What is that thing in the pit of your stomach called desire?
The important thing about human beings is not what they do, but why they do it.
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