A Quote by Neil Newhouse

The data shows pretty clearly that how voters watch video programming is dramatically changing and reinforces the need for political campaigns to better match their communications outreach efforts to the voters’ changing media habits.
Campaigns fail if they waste resources courting voters who are unpersuadable or already persuaded. Their most urgent task is to find and persuade the few voters who are genuinely undecided and the larger number who are favorably disposed but need a push to actually vote.
As the 2012 elections approach the finish line, the chatter among columnists and political reporters is about upcoming books that take readers inside the campaigns, cutting-edge efforts to micro-target voters on Internet social applications, the enormous money flowing through super-PACs, and extreme political polarization.
I do not think the mere extension of the ballot a panacea for all the ills of our national life. What we need to-day is not simplymore voters, but better voters.
In this rapidly changing media environment, business transformations need to be closely linked to communications strategies.
Something that is interesting about the current polling is that, as you watch Hillary's [Clinton] numbers fluctuate, part of the reason that they are is because the Obama coalition, younger voters, African-American voters, Latino voters, they're not showing up in as large a number for her as they did for President [Barack] Obama.
I’m searching for some exit poll data from California. I’ll eat my shorts if gay and lesbian voters went for McCain at anything approaching the rate that black voters went for Prop 8.
My advice is to listen and accept the will of the American people, the Republican voters. The Republican Party is the Republican voters, and Republican voters oppose these trade agreements more than Democrat voters do.
Whereas any political party, and nearly all voters, prize consistency as a sign of authentic, values-driven thinking, it is deeply alien to the hacker, who holds that changing your mind is simply intelligence in action.
My focus as part of the leadership is to keep talking about the independent voters, independent voters - how do we get the independent voters back?
When Democrats concede the idea that some voters are not our voters, we shouldn't be surprised when those voters agree.
The rise of a new kind of political science in the 1960s has been driving a wedge between political insiders and voters ever since. By turning voters into interest groups, it stopped establishment leaders from articulating a national narrative. It opened the way for Movement Conservatives to create today's political crisis.
The campaigns of Steve Forbes, Pat Buchanan, Ross Perot, and John McCain all outperformed expectations on their support from independent voters. They made no effort to shy away from ideology, but conveyed to voters that their policies were driven by principle, not party talking points.
For years, many public health campaigns that aimed at changing habits have been failures.
Sociotropic voters with biased economic beliefs are more likely to produce severe political failures than are selfish voters with rational expectations.
There is little doubt that our society is changing rapidly, but one thing will never change as long as we remain a democracy: the need for voters to know the essentials of our history and government.
We need candidates who are able to reach out to young voters, women voters.
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